Social Pages

By Ben Khatib

If you are wondering how you can fix a high bounce rate that seems to be quite stubborn, you may want to see about using the Google Tag Manager Listener. A bounce is basically any visit where your visitor will only look at one page and then fails to interact with it. For anyone who publishes a blog, you know that this is not necessarily fair seeing how a visitor can spend the time reading the post yet it will still be counted as a bounce in your bounce rating.

Then Google came up with Google Tag Manager. This was designed to make it easy to keep track of things like this.

Google Tag Manager launched event listeners. These functions put Javascript in your web pages and "listen" for certain types of events. For example, it will tell you if a user clicks on one of your links and does not get directed to a new page. It will tell you if the link that he clicked on directed him to a new site. It will tell you when a form is submitted. It will keep track of how much time has passed. This is called the timer listener.

In the past, you had to put some code on each link, button, or form in order to tell Google Analytics to track something. You don't have to do that any more.

You put the the timer listener javascript on a page. You can set it for something like 15 seconds. If someone visits and leaves the page before the timer expires, nothing happens. But, if the visitor stays past the timer, the timer sends an alert and you can use Google Tag Manager to create an event to mark it.

Basically speaking, you are placing a timer listener on each of your pages that will go off within 15 seconds. This is now the perfect tool to help you find out just what your readers are most interested in. Instead of worrying about pages with lost information, this is the best way to get the analytic that you desire for all of your web pages.

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