Social Pages

07:08
By Cinthia Yomes


There is no single strategy that guarantees you will gather a profitable following on Facebook. The audience of each business has certain things they need and want, as well as things they don't like. If you want to use this resource to get more customers then you need to learn a few things; this article will provide you with just that.

Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.

Make your posts professional in tone and spirit at all times. While social media is known for being more relaxed, your business should always come across in a professional way. When you use a professional tone on Facebook, people will trust you and your company.

By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Facebook. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will lower your marketing costs and increase the company profits in the long run.

Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.

Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.

Be extra sure that people are able to "share" the content on your page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook is great for sharing and connecting information and people. A higher amount of prospective customers will generate more profits for your business.

Now that you understand the how, what, why, when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Facebook marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off.




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