Social Pages

17:44
By Mollie Burton


A great many businesses utilize social media to spread the word about their products and services. A great advantage of platforms such as Facebook and Twitter is that their advertising is free, and these platforms improve brand visibility. An essential way of harnessing the power of social media is encouraging 'likes' - the more likes your Facebook presence receives, the more popular and trusted your business will appear. The following tips will help you in getting more likes on Facebook.

It may seem obvious, but ensuring that your business' profile is complete is important for ensuring that it is liked. If you give useful information about your product or services, and you include a gallery of appealing images, subscribers will have a reason to keep returning to the page.

Start-ups are often at a disadvantage, since more established brands are immediately recognizable. Make full use of your professional and personal contacts - ask others to like your profile and like theirs in return. It is simple to request that people subscribe to your page, and if they do their networks will also be made aware of your business.

If you have an online store or a website outlining your services, integrating social plug-ins is essential. Existing customers or clients who use your website to find contact details or make purchases can like your page or individual products via a recognizable Facebook button.

Another free way to gain more likes for your page is to run a contest - people of all demographics enjoy receiving freebies, and you can exchange a chance to win a product hamper or a discounted service fee for each like. When running contests, make sure that they follow Facebook's guidelines for promotions.

It is wise to publish engaging, upbeat content to your page. A flood of posts that are only tangentially relevant might cause people to unlike your page. A mix of fun, humorous updates relevant to your business and concise news updates should be effective.

Besides ensuring that all the material on your profile captures the viewer's interest, you must also keep your feed active. Providing subscribers with at least one daily update is crucial if you want your page to remain visible in their feeds.

Setting up your personal business page might be free, but there are additional ways to use Facebook as a powerful marketing tool. Pay-per-click ads are easy to set up, and thanks to the social media platform's access to a broad range of data, you can easily tailor your advertising so that it appears to people who are likely to fall within your target demographic. An appealing ad is likely to convert to a number of clicks and new subscribers to your profile.

A substantial part of boosting your social media presence is interpreting and acting on the response to the information you post. Examine which posts are met with the greatest enthusiasm, and modify your social media marketing strategy accordingly. Over time, it becomes easier to determine what to post in order to grab the attention of subscribers and elicit shares. This will expand your visibility on the platform.




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