Online advertising is a field that is constantly changing. The field of online advertising is incredibly dynamic. Being successful at online advertising requires tons of knowledge and constant monitoring the advertising landscape. Below we will discuss some of the top online paid advertising trends for 2014.
A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"
We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.
YouTube: One of the biggest changes in online advertising has been led by Google and YouTube. Because YouTube has started a program which allows small and medium sized businesses to create "mini commercials" for their products and services, the landscape has changed for good. YouTube gives small and medium sized businesses a convenient and effective paid advertising option to reach a ton of customers.
This targeted advertising with fundamentally change the way business conducts marketing strategies in the future this momentary appropriate advertising will deliver great results to marketers. This is the future of how we will interact with online marketing. Also realize that this is the backbone of your business as well, so do your due diligence and keep up with the work.
A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"
We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.
YouTube: One of the biggest changes in online advertising has been led by Google and YouTube. Because YouTube has started a program which allows small and medium sized businesses to create "mini commercials" for their products and services, the landscape has changed for good. YouTube gives small and medium sized businesses a convenient and effective paid advertising option to reach a ton of customers.
This targeted advertising with fundamentally change the way business conducts marketing strategies in the future this momentary appropriate advertising will deliver great results to marketers. This is the future of how we will interact with online marketing. Also realize that this is the backbone of your business as well, so do your due diligence and keep up with the work.
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