Social Pages

11:52
By Adam Khan


Purchasing ads on Facebook is a great way to find new customers. Facebook is the most popular social networks, which means your existing customers and a large number of potential customers use Facebook on a daily basis. It is important to use the right strategies to target your audience on Facebook.



Facebook uses information shared by users to create categories. You can choose the categories you want to reach out to based on age, gender, interests, language or geographic location. You can for instance target users within a certain area, who belong to a specific age group and have Spanish selected as the display language for Facebook. You can also select categories based on interests if you can define your audience in function of their hobbies or the topics they care about.

The geographic location feature should be an essential part of your Facebook ad campaign if you own a brick and mortar store. You will be able to reach out to users within a certain range of your store or could design a campaign that will bring customers from nearby cities. If you mostly sell products online, select your audience with another criteria.

The categories you can choose from are based on the information shared by Facebook users. You can choose your target audience based on age, gender, location or their interests. You can also use the advanced features to target users based on the display language they have chosen for Facebook. Take the time to learn more about your audience so you can select the categories that are most likely to correspond to your target audience.

Set a budget for your Facebook ad campaign. You can set a daily limit for your campaign budget. Take the time to define your audience and to select the right groups so your ad will target users who will be interested in your products or services.




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