Another feature that has become a really efficient way to reach large audiences worldwide, and that is relatively inexpensive is TrueView. TrueView ads has been refined by Google, so that browsers aren't bamboozled with the amount of options provided. They intend to implement these new changes to TrueView this month. This is in efforts to simplify the purchase process for online buyers while providing advertisers a complete set of audience targeting options.
So Google not only has axed the ads that were ten minutes or longer, but it will now reduce the number of ad formats. Reducing it from three to two by rolling up TrueView In-search-ads, That are targeted by the use of keywords with two thumbnail ad options. It will show in the list of options, the suggested videos. So both the In-search and In-display use the creative assets when they run, the only difference is where they run.
In-search and In-display thumbnail differences: With In-display - You have thumbnail ads that will now be targeted to show on either the recommended video list in the the right side panel or the In-search results. The advertisers are charged on a per-view basis. In-stream - Are those ads that run as a pre-roll just before another video runs on YouTube. In most cases, YouTube online viewers are given the option to skip or view these ads which only run for a few seconds anyway.
In-display ads are charged based on cost-per-view, while in-stream ads are run as a pre-roll before normal videos. Advertisers will not be charged for their ad being shown if the user skips the ads within the first few seconds. Views are counted only if the user watches the ad in its entirety (for short ads) or for more than 30 seconds for longer ads.
This change will come in April and should lead to quality results in the short and long-term. The change will not be made all in one shot. It is going to come in a two-pronged approach. TrueView Ads will be first changed in April and then the final system will be implemented in the middle of May. The old system will become obsolete after this date for ads that were already in the system.
So Google not only has axed the ads that were ten minutes or longer, but it will now reduce the number of ad formats. Reducing it from three to two by rolling up TrueView In-search-ads, That are targeted by the use of keywords with two thumbnail ad options. It will show in the list of options, the suggested videos. So both the In-search and In-display use the creative assets when they run, the only difference is where they run.
In-search and In-display thumbnail differences: With In-display - You have thumbnail ads that will now be targeted to show on either the recommended video list in the the right side panel or the In-search results. The advertisers are charged on a per-view basis. In-stream - Are those ads that run as a pre-roll just before another video runs on YouTube. In most cases, YouTube online viewers are given the option to skip or view these ads which only run for a few seconds anyway.
In-display ads are charged based on cost-per-view, while in-stream ads are run as a pre-roll before normal videos. Advertisers will not be charged for their ad being shown if the user skips the ads within the first few seconds. Views are counted only if the user watches the ad in its entirety (for short ads) or for more than 30 seconds for longer ads.
This change will come in April and should lead to quality results in the short and long-term. The change will not be made all in one shot. It is going to come in a two-pronged approach. TrueView Ads will be first changed in April and then the final system will be implemented in the middle of May. The old system will become obsolete after this date for ads that were already in the system.
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