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02:12
By Jashua Moses


The Google Shopping Campaign Program is really nothing more than an ad format on Google Adwords. If you've used Google Adwords before, you already know that until Google Shopping came along, it only showed text ads along with organic search results.



Also, let's not forget that I also search on Google 20 times or more a day. Google knows everything about me and now they have a shopping program that is sure to be a success. If you have not looked into the Google Shopping Campaign Program, then I suggest that you do so. There are many deals for customers, businesses and affiliates too. Welcome to a Goggle ran world, where everything you want and need are only a click away.

You can create product groups to facilitate making changes to the ads. The features available are very similar to the current Google AdWords program. You can for instance set a daily budget for your ads or decide on the bid strategy you want to use.

I'm not really talking about search results but more how Google has it's own shopping section where they group stores and products and show you various sites and stores that have the products that you are looking for. I find that this is a great way to find a great deal and automatically do some comparison shopping.

The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.




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