If you have a digital product that you would like to sell, there are several ways that you can do this on the web. Likewise, if you have a physical product that you would like to market to the world, you can also achieve this using two different strategies. First of all, you could list your product on Amazon.com which would allow you to tap into millions of potential buyers. The other way is to create your own website, and set up a PayPal or some other form of payment button where you could take payments, and ship your product to the buyer, or provide a download link. Which one of these is better for marketing either digital or physical products, let's take a look at which method will work best for you.
Amazon Traffic Versus Google Traffic
If you are going to sell a physical product on Amazon, there is a set up process that you must go through. If it's just a digital book that you can sell on Kindle, this is actually much easier to do. In regard to traffic, you have to remember that everyone that goes to Amazon is typically a buyer. Therefore, when you list products on Amazon, the people that find you are likely to purchase what you have to sell.
Selling Products Using Google Ads
When you sell products from your own website using Google ads, and you are driving targeted traffic using keywords that are related to what people would be searching for on the web if they were looking to purchase a product that you own, many of these people are not actually looking to purchase anything, but are probably looking for more information on the topic before making the purchase. Therefore, even though you have more control over who goes to your website, the likelihood of them actually wanting to buy your product will be much lower than if you had something on Amazon. Therefore, listing a product on Amazon will likely lead to more sales, especially if you can get a significant amount of traffic to the products that you have listed.
Having a business that is selling products can be a challenge when the Internet is being used. This is when people should know more information about the Google Ads and the Amazon for a selling platform for their products. Once people know about this, it is going to be easy for them to post their products to the right location and know they are going to generate the amount of sales they want to have to remain viable.
Amazon Traffic Versus Google Traffic
If you are going to sell a physical product on Amazon, there is a set up process that you must go through. If it's just a digital book that you can sell on Kindle, this is actually much easier to do. In regard to traffic, you have to remember that everyone that goes to Amazon is typically a buyer. Therefore, when you list products on Amazon, the people that find you are likely to purchase what you have to sell.
Selling Products Using Google Ads
When you sell products from your own website using Google ads, and you are driving targeted traffic using keywords that are related to what people would be searching for on the web if they were looking to purchase a product that you own, many of these people are not actually looking to purchase anything, but are probably looking for more information on the topic before making the purchase. Therefore, even though you have more control over who goes to your website, the likelihood of them actually wanting to buy your product will be much lower than if you had something on Amazon. Therefore, listing a product on Amazon will likely lead to more sales, especially if you can get a significant amount of traffic to the products that you have listed.
Having a business that is selling products can be a challenge when the Internet is being used. This is when people should know more information about the Google Ads and the Amazon for a selling platform for their products. Once people know about this, it is going to be easy for them to post their products to the right location and know they are going to generate the amount of sales they want to have to remain viable.
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