Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: http://www.careerbuilder.com/Jobs/Company/C8D0P876JZH3LND8GQW/Veritas-Inc/.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Web 2.0 sites and high ranking profiles like Facebook and Youtube can all do very well in the search engines for your company's name. If you haven't already, go set up a ton of these profiles. Then wait. After you see which ones are doing well in the searches, shoot some backlinks their way and give them some love. You can even use those social networking sites and profiles to get your articles and content out there.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: http://www.careerbuilder.com/Jobs/Company/C8D0P876JZH3LND8GQW/Veritas-Inc/.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Web 2.0 sites and high ranking profiles like Facebook and Youtube can all do very well in the search engines for your company's name. If you haven't already, go set up a ton of these profiles. Then wait. After you see which ones are doing well in the searches, shoot some backlinks their way and give them some love. You can even use those social networking sites and profiles to get your articles and content out there.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
About the Author:
For a great example of reputation management in action, check out the careerbuilder profile of Veritas at Veritas Inc Atlanta. This company seems to know what they are doing!
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