What is article marketing? Briefly it's an incredibly effective way of broadening your reach for your target audience and establishing credibility. Effective article marketing also drives site visitors back to your web site.
What exactly is Article Marketing? How does it Work?
Take this into consideration. The internet runs on search. Which means people sit down each day in front of their computers, fire up the internet and really "search" for various types of data. The idea behind article marketing is you are the content producer and giving the industry the information they are searching for when they are looking. So, bottom line, it's a extremely powerful way of getting your products, services and information in front of people when they are in the marketplace for it.
After you write a great top quality article you can submit it to different article directory web sites on the internet free. Simply select the topic category it best matches and submit it. Easy stuff. You are also allowed to add an author's resource box at the bottom of each and every article and this really is where you would want to encourage the reader to click to visit to your web site to discover far more or perhaps make a purchase.
A superb well-known article directory can be a good source of leads and sales for you as well as your business. It could also be a great source of additional info you might need to have even though researching a new project or perhaps you are trying to find further free content to republish on your own sites. In the event you do republish content from an additional author you must keep the author resource box intact and there is certainly the potential for being slapped for having a duplicate content penalty which we'll talk far more about in a minute.
The biggest benefit to adding article marketing to your business model is it helps you promote your product or services by leading with worth versus a sales pitch. No one like to be sold anything but we do undoubtedly prefer to purchase. So the goal would be to educate, entertain and engage your readers first, make an excellent impression and then ask for their business.
What is Article Marketing? An SEO Ranking Machine
The method to make sure that people find your articles is by employing specifically the identical practices as in case you had been writing the article for your own web site. It must be optimized and extremely important should be titled in a way that people will want to read it. Use keywords and phrases just as you typically would and try and use them starting with your title.
Each directory will specify how many words minimum it needs, 500 to 700 words is optimum along with the article ought to be structured to be simply readable. Incorporate bullet points and subheadings wherever possible, and keep paragraphs short.
Don't forget article marketing is about supplying help and info to your target audience. In the event you make your article a sales pitch it will be a big turn off. You might even be asked to resubmit it with out any references you created to specific products.
EzineArticles.com is among the oldest article marketing directories on the internet. The benefit to submitting your article right here is you will get some readership just because they have an enormous following and you might get your articles syndicated by other internet sites also. You'll find possibly two dozen huge directories accessible but any exposure is greater than no exposure so contemplate submitting articles to the less known directories too.
What exactly is Article Marketing - Avoiding Duplicate Content Penalties
By now you must know that search engines are looking for original content so if you are going to submit your article to dozens of directories then you have to make certain that you have precisely the same link pointing back to the original article.
The key is always to use automated or semi-automated software that "spins" or slightly adjusts the original article to create numerous copies that say the same factor utilizing various functions. Then submit these new, unique articles to the directories.
The challenge is a lot of of these programs will produce a really low quality, extremely unreadable article should you basically use the automated features in the plan. So you might be better served to manually spin the article to make positive every "unique" version is top quality and readable. This is essential to get your article accepted but additionally because it's going to have your name attached to it and you don't want to sound like an idiot.
So what's article marketing specifically? It really is everything and a lot more than you want it to be. You are able to use article marketing to directly promote your product, service or business opportunity or even to basically brand you and your organization. It is possible to also use it to help drive traffic, follow up leads and make more sales. You are able to also use it to help your organic SEO efforts.
What exactly is Article Marketing? How does it Work?
Take this into consideration. The internet runs on search. Which means people sit down each day in front of their computers, fire up the internet and really "search" for various types of data. The idea behind article marketing is you are the content producer and giving the industry the information they are searching for when they are looking. So, bottom line, it's a extremely powerful way of getting your products, services and information in front of people when they are in the marketplace for it.
After you write a great top quality article you can submit it to different article directory web sites on the internet free. Simply select the topic category it best matches and submit it. Easy stuff. You are also allowed to add an author's resource box at the bottom of each and every article and this really is where you would want to encourage the reader to click to visit to your web site to discover far more or perhaps make a purchase.
A superb well-known article directory can be a good source of leads and sales for you as well as your business. It could also be a great source of additional info you might need to have even though researching a new project or perhaps you are trying to find further free content to republish on your own sites. In the event you do republish content from an additional author you must keep the author resource box intact and there is certainly the potential for being slapped for having a duplicate content penalty which we'll talk far more about in a minute.
The biggest benefit to adding article marketing to your business model is it helps you promote your product or services by leading with worth versus a sales pitch. No one like to be sold anything but we do undoubtedly prefer to purchase. So the goal would be to educate, entertain and engage your readers first, make an excellent impression and then ask for their business.
What is Article Marketing? An SEO Ranking Machine
The method to make sure that people find your articles is by employing specifically the identical practices as in case you had been writing the article for your own web site. It must be optimized and extremely important should be titled in a way that people will want to read it. Use keywords and phrases just as you typically would and try and use them starting with your title.
Each directory will specify how many words minimum it needs, 500 to 700 words is optimum along with the article ought to be structured to be simply readable. Incorporate bullet points and subheadings wherever possible, and keep paragraphs short.
Don't forget article marketing is about supplying help and info to your target audience. In the event you make your article a sales pitch it will be a big turn off. You might even be asked to resubmit it with out any references you created to specific products.
EzineArticles.com is among the oldest article marketing directories on the internet. The benefit to submitting your article right here is you will get some readership just because they have an enormous following and you might get your articles syndicated by other internet sites also. You'll find possibly two dozen huge directories accessible but any exposure is greater than no exposure so contemplate submitting articles to the less known directories too.
What exactly is Article Marketing - Avoiding Duplicate Content Penalties
By now you must know that search engines are looking for original content so if you are going to submit your article to dozens of directories then you have to make certain that you have precisely the same link pointing back to the original article.
The key is always to use automated or semi-automated software that "spins" or slightly adjusts the original article to create numerous copies that say the same factor utilizing various functions. Then submit these new, unique articles to the directories.
The challenge is a lot of of these programs will produce a really low quality, extremely unreadable article should you basically use the automated features in the plan. So you might be better served to manually spin the article to make positive every "unique" version is top quality and readable. This is essential to get your article accepted but additionally because it's going to have your name attached to it and you don't want to sound like an idiot.
So what's article marketing specifically? It really is everything and a lot more than you want it to be. You are able to use article marketing to directly promote your product, service or business opportunity or even to basically brand you and your organization. It is possible to also use it to help drive traffic, follow up leads and make more sales. You are able to also use it to help your organic SEO efforts.
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics are MLM, Article Marketing, Internet Marketing and Network Marketing. His writings can be found on many article directories.organic seo, andarticle directories
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