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By Rob Sutter


The past year brought to light some of the most dominant brands and I do not think that there has been a single one more prominent than Netflix. The TV and movie-streaming service has more than come into its own in recent times and I do not think that anyone can argue against the general impact it has possessed, either. What are some of the reasons for this, though, for those who may not be in the know? There are a couple of aspects that I believe Long Island marketing companies will be able to pinpoint.

It's hard to believe that Netflix was on the verge of closing down but it goes to show just how much businesses can bounce back. According to an article on Mashable, Netflix was seemingly about to go down during 2011 but a number of smaller changes have been able to bring it up from the surface. After scrapping Qwikster, which proved to be a failure of an idea, the company went right back to streaming videos as well as mailing DVDs to homes. It goes to show that some concepts should remain unchanged.

Netflix has a wealth of content with many TV shows and movies to watch but what about original content, which Long Island marketing companies can tell you so much about? I believe that firms along the lines of fishbat can tell you about the series that Netflix itself has created in the past. "House of Cards" and "Orange is the New Black" stand as just a few of the examples that possess both strong stories and acting. In fact, I believe that many new customers signed up for the service in order to watch these popular programs.

I have to believe that it's because of Netflix that some of the greatest TV-viewing trends have come to the surface. For example, "binge-watching" has become such a pastime for a number of people and it is very easy for many of them to do. The idea of sitting down with an entire season of a particular show at their disposal is a leisurely actively that can prove to be quite satisfying. If you have a weekend or even a day to spare, it is very easy to get lost in a show, as Long Island marketing companies can tell you.

Being named the Breakout Brand of 2013 is no small feat, seeing as how many rising companies are going to attempt to take up the mantle themselves. However, Netflix has trumped them and the steady stream of content serves a great reason for this. I can only hope that the company continues its success into 2014. Seeing as how the second season of "Orange is the New Black" is on the horizon, I have to believe that continuing on a steady clip is not going to be much of a problem.




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