SEO, as you might remember, is the Search Engine Optimization necessary to get the attention of the search engines. This is required for your websites to be listed on their results pages when a potential customer enters your keywords into their search box. There are many companies who will charge you and take care of all of this for you, however, DIY SEO is something that can be learned and is fun.
Most people you talk to will say that the SEO you perform on your website is important. It will be noted that the actions done off site is equally so. These comprise the two main types of SEO and must be utilized in a balanced way to get the traffic and sales or sign ups you are looking for.
The domain name is the first of many things to think about. It needs to have the primary keywords in it and must be memorable. It should be located on a . Com, . Net or . Info. Some of the other, newer TDs are available and they have proven themselves.
Then, on to the website, itself. Begin with the content. People are looking for information and so is the spider bots that crawl your page to get you indexed for the results listing. Make sure you have a lot of pertinent content, spelled correctly with all grammar rules being followed. The appropriate keywords and secondary keywords should be of an appropriate density. DIY SEO means you will need to do your homework and find those words that are popular for your industry.
There are a number of other issues. The title, in the source code, needs to duplicate the domain name as much as possible. The META tags need to point out what is important to the spider bots so they will have a better time reading your copy. Header one and header two tags are a must as they not only help the bots, they also help people read the material the way you need them to.
The SEO work that is done off page will be just as important. You need to get the attention of people that might be interested in your offering. You can do this by writing articles and getting them posted in article directories or on other websites related to your industry. By doing this, you are creating back links. These links point back to your main website. These back links can also be established by posting on classified ads pages.
Additional back links can be created by posting on forums or guest blogging on the many blogs that are also related to your niche. You can begin some of those blogs or establish those forums if you are so inclined. This will help set you up as an authority in your field, something that is critical in getting the attention of spider bots and real people.
You need to be on the first page of the search engine results page when people enter your keywords into their search box. The DIY SEO that will help can be fun and it is fairly easy to learn if you apply yourself. It is not a waste of time and is the only thing standing between you and the sales you are looking for.
Most people you talk to will say that the SEO you perform on your website is important. It will be noted that the actions done off site is equally so. These comprise the two main types of SEO and must be utilized in a balanced way to get the traffic and sales or sign ups you are looking for.
The domain name is the first of many things to think about. It needs to have the primary keywords in it and must be memorable. It should be located on a . Com, . Net or . Info. Some of the other, newer TDs are available and they have proven themselves.
Then, on to the website, itself. Begin with the content. People are looking for information and so is the spider bots that crawl your page to get you indexed for the results listing. Make sure you have a lot of pertinent content, spelled correctly with all grammar rules being followed. The appropriate keywords and secondary keywords should be of an appropriate density. DIY SEO means you will need to do your homework and find those words that are popular for your industry.
There are a number of other issues. The title, in the source code, needs to duplicate the domain name as much as possible. The META tags need to point out what is important to the spider bots so they will have a better time reading your copy. Header one and header two tags are a must as they not only help the bots, they also help people read the material the way you need them to.
The SEO work that is done off page will be just as important. You need to get the attention of people that might be interested in your offering. You can do this by writing articles and getting them posted in article directories or on other websites related to your industry. By doing this, you are creating back links. These links point back to your main website. These back links can also be established by posting on classified ads pages.
Additional back links can be created by posting on forums or guest blogging on the many blogs that are also related to your niche. You can begin some of those blogs or establish those forums if you are so inclined. This will help set you up as an authority in your field, something that is critical in getting the attention of spider bots and real people.
You need to be on the first page of the search engine results page when people enter your keywords into their search box. The DIY SEO that will help can be fun and it is fairly easy to learn if you apply yourself. It is not a waste of time and is the only thing standing between you and the sales you are looking for.
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