In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Now another very good method is to classify them with regard to the usage of the product. In other words, they will be grouped as to how much they would use the product whether it would be often, not so often, or just at certain times. It is through this method that one will know how to focus.
There would also be the method wherein one could group customers according to what kind of buyers they are. He can group them into categories such as regular buyers, non users, or even prospective users. To go even deeper, one may categorize them even as former users of the product or even first time users who have only tried using the product just once in their entire life.
Now the loyalty segmentation would be connected to the previous method at it also indicates what kind of buyer the customer is. Now one may actually group buyers according to how loyal they are to the brand whether they are loyal customers or not very loyal customers. The not very loyal ones would have the tendency to switch brands easily.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Now another very good method is to classify them with regard to the usage of the product. In other words, they will be grouped as to how much they would use the product whether it would be often, not so often, or just at certain times. It is through this method that one will know how to focus.
There would also be the method wherein one could group customers according to what kind of buyers they are. He can group them into categories such as regular buyers, non users, or even prospective users. To go even deeper, one may categorize them even as former users of the product or even first time users who have only tried using the product just once in their entire life.
Now the loyalty segmentation would be connected to the previous method at it also indicates what kind of buyer the customer is. Now one may actually group buyers according to how loyal they are to the brand whether they are loyal customers or not very loyal customers. The not very loyal ones would have the tendency to switch brands easily.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
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