As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.
When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.
Another inspiring story is the like button on Facebook and new homepage design of the social media site. Mark Zuckerberg and his team often organizes Hackathons, an event for software developers and programmers to develop newer products and concepts, in order to create new concepts and bring out the creative juices of his internal and external customers. This was when the like button was born that made Facebook successful.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.
When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.
Another inspiring story is the like button on Facebook and new homepage design of the social media site. Mark Zuckerberg and his team often organizes Hackathons, an event for software developers and programmers to develop newer products and concepts, in order to create new concepts and bring out the creative juices of his internal and external customers. This was when the like button was born that made Facebook successful.
To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.
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