Businesses rely on online presence and one way of achieving this is through Facebook. Getting Facebook page indexed in Google can be a challenge. Facebook pages in their default state are pretty worthless but you can customize your page with an almost unlimited number of applications (apps) and third party tools. You absolutely should customize your page to set you apart from ordinary and boring fan pages and to establish your brand online.
Google being the most commonly used search engine means you will need to put in more work to move up in the SERPs. By putting backlinks to your Facebook fan page from your website is another key element in getting your Facebook page indexed in Google. You stand a better chance of your fan page becoming visible if you have backlinks from good quality sources.
By using a Facebook page, you cannot fully brand your page as your own. Your page still has the Facebook logo and colors all over it. Of course, you can do your best to brand it as your own, but the amount of time and heavy customization that would need to go into this process could be used to build out your own branded website with your company domain name and your company colors. Your domain name will contain Facebook in it instead of your own company domain name for example. Also, if you are looking for brand and logo recognition, you will never get it with a Facebook page.
Here's a quick example: Title: Facebook fan page name Meta Description: FB fan page name & About page Try including Facebook fan page name in your H1, H2 tags. Google loves pages that post links and use keywords in your status. Make sure that you link to relevant content as Google will penalise you if not. Include the URL in the text of your status and use the attach link in the Facebook publisher.
Businesses are slowly coming to understand the value of Facebook in connecting with their clients (or fans). It is the perfect platform to market to other members because of it rich ability to send news stories to your fans. And the best part is, it is free!
Google being the most commonly used search engine means you will need to put in more work to move up in the SERPs. By putting backlinks to your Facebook fan page from your website is another key element in getting your Facebook page indexed in Google. You stand a better chance of your fan page becoming visible if you have backlinks from good quality sources.
By using a Facebook page, you cannot fully brand your page as your own. Your page still has the Facebook logo and colors all over it. Of course, you can do your best to brand it as your own, but the amount of time and heavy customization that would need to go into this process could be used to build out your own branded website with your company domain name and your company colors. Your domain name will contain Facebook in it instead of your own company domain name for example. Also, if you are looking for brand and logo recognition, you will never get it with a Facebook page.
Here's a quick example: Title: Facebook fan page name Meta Description: FB fan page name & About page Try including Facebook fan page name in your H1, H2 tags. Google loves pages that post links and use keywords in your status. Make sure that you link to relevant content as Google will penalise you if not. Include the URL in the text of your status and use the attach link in the Facebook publisher.
Businesses are slowly coming to understand the value of Facebook in connecting with their clients (or fans). It is the perfect platform to market to other members because of it rich ability to send news stories to your fans. And the best part is, it is free!
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