During the course of this week, E3 will unfold and to say that it is a highly anticipated event would be nothing short of an understatement. It is when people who love tech - whether it is in regards to video games, computers, or what have you - can come together and enjoy the plethora of news offered by companies. However, how exactly can an Internet marketing firm look at E3? What is the value behind this event, specifically, and why do so many people get excited about it even after its first showing in 1995?
For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.
Of course, I have to wonder if E3 is still as important as it once was. During 1995, when E3 first came to the surface, social media was not a great focal point and any Internet marketing firm will be able to agree. There was no Facebook or Twitter to make use out of, so the only ways for the news to truly get around was through magazines or official websites. While these methods were fine for what they were, E3 was when the proverbial big guns were saved up.
I still think that E3 has worth, though, and I am sure that firms along the lines of fishbat would be able to agree. Keep in mind that companies have fans and these individuals will expect some of the biggest news to come out of E3, which is a fair point to make. While many companies may not have large-scale press conferences to benefit from, this does not mean that they do not have presences. In fact, the ability to go to E3 can benefit many companies, which any Internet marketing firm can attest to.
Keep in mind that Nintendo is one of the companies that will not have its own press conference at E3. While many people may believe E3 to be the kind of event that requires conferences of this magnitude, Nintendo will take its efforts into the digital realm. To say the least, this is a rather unorthodox move but given the fact that no other company is doing something similar to Nintendo Direct, it makes sense. Even still, Nintendo will be at E3 in some form, so to say that the event lacks worth would be something of a fabrication.
For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.
Of course, I have to wonder if E3 is still as important as it once was. During 1995, when E3 first came to the surface, social media was not a great focal point and any Internet marketing firm will be able to agree. There was no Facebook or Twitter to make use out of, so the only ways for the news to truly get around was through magazines or official websites. While these methods were fine for what they were, E3 was when the proverbial big guns were saved up.
I still think that E3 has worth, though, and I am sure that firms along the lines of fishbat would be able to agree. Keep in mind that companies have fans and these individuals will expect some of the biggest news to come out of E3, which is a fair point to make. While many companies may not have large-scale press conferences to benefit from, this does not mean that they do not have presences. In fact, the ability to go to E3 can benefit many companies, which any Internet marketing firm can attest to.
Keep in mind that Nintendo is one of the companies that will not have its own press conference at E3. While many people may believe E3 to be the kind of event that requires conferences of this magnitude, Nintendo will take its efforts into the digital realm. To say the least, this is a rather unorthodox move but given the fact that no other company is doing something similar to Nintendo Direct, it makes sense. Even still, Nintendo will be at E3 in some form, so to say that the event lacks worth would be something of a fabrication.
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If you'd like to employ an Internet marketing firm to heighten your efforts on the social media side, consult fishbat for details.. This article, How An Internet Marketing Firm May Assess E3 has free reprint rights.
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