Social media is usually overlooked by SEO professionals. However, it is possible to get your site to rank higher in search results thanks to your activity on social media. Search engines are always looking for innovative ways to index and rank websites and it seems that social media is now taken into consideration. An SEO experiment was conducted to determine how social signs impact rankings. A website that gained a hundred of followers on Google + saw its ranking increase by a little over 14%. Receiving 300 Google + votes caused a site's ranking to increase by almost 10%.
Why? There are 3 main reasons:
1. The world is making more use of social media websites, and kids today are tomorrow%u2019s consumers. There is a whole generation that is being raised using social media websites like Facebook, Google ,Twitter, Instagram, Pinterest, etc. So as this generation ages, there will be more consumers who will spend more time on social media channels. Therefore, the likelihood of a significant increase in social signals is predicted by consumers who will interact with their favorite brands on the internet. People today already spend a considerable amount of time in social networks than search engines, this gap will only continue to grow.
1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.
3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.
Developing your presence on social media could help you improve your site's ranking in search results. Search engines are always making improvements to the algorithms used to rank web pages and it seems that social media is now taken into consideration. Receiving some attention on social media could help you rank higher in search results. Recent studies have shown that gaining followers on Google +, being mentioned on Twitter or receiving likes on Facebook positively impacted the ranking of different sites.
Why? There are 3 main reasons:
1. The world is making more use of social media websites, and kids today are tomorrow%u2019s consumers. There is a whole generation that is being raised using social media websites like Facebook, Google ,Twitter, Instagram, Pinterest, etc. So as this generation ages, there will be more consumers who will spend more time on social media channels. Therefore, the likelihood of a significant increase in social signals is predicted by consumers who will interact with their favorite brands on the internet. People today already spend a considerable amount of time in social networks than search engines, this gap will only continue to grow.
1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.
3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.
Developing your presence on social media could help you improve your site's ranking in search results. Search engines are always making improvements to the algorithms used to rank web pages and it seems that social media is now taken into consideration. Receiving some attention on social media could help you rank higher in search results. Recent studies have shown that gaining followers on Google +, being mentioned on Twitter or receiving likes on Facebook positively impacted the ranking of different sites.
About the Author:
Facebook.com - Social Link Machine is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Social Link Machine Review.
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