Everyone knows about Amazon and the fact that it is, first and foremost, an online marketplace. The well-known seller of various pieces of merchandise, the popular Kindle models included, will seemingly take its shot at becoming a name within brick-and-mortar retail as well. It's a lofty endeavor, as I am sure Bobby Jain Credit Suisse will be able to attest to. With that said, it's an intriguing business move that, in my view, deserves a tremendous amount of attention.
It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.
According to a few other stories, the first kiosk of this kind will spring up in Westfield San Francisco Centre, which is a tremendous mall. I believe that this is a smart move, on Amazon's part, because it will allow the well-known retail chain to determine whether or not a move like this will be able to sustain itself. One can consider the mall a type of proving ground. Regardless, once this kiosk sprouts, I am sure that Amazon will be focused on how much attention it will garner, whether purchases are made or not.
I am of the opinion that, in time, other kiosks can start to sprout in other parts of the world. Of course, this can only be done if there is success to be had, which is a point that Bobby Jain Credit Suisse can draw attention to. Not only has Amazon been able to prove itself as a name in retail but it goes without saying that many of its consumers have, at the very least, envisioned what a chain of Amazon brick-and-mortar stores could be. As names like Robert Jain may agree with, a business move like this is a step in the right direction.
Will a process like this help or harm Amazon in the long term? It's hard to say, especially when you consider that this idea has not even come to fruition yet. Nonetheless, I believe that Amazon will be able to bring a level of success to a more conventional retail front; whether or not this will match up to its success online remains to be seen. Nonetheless, it's a strong topic to stay focused on, whether you are a frequent buyer of Amazon products or not.
It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.
According to a few other stories, the first kiosk of this kind will spring up in Westfield San Francisco Centre, which is a tremendous mall. I believe that this is a smart move, on Amazon's part, because it will allow the well-known retail chain to determine whether or not a move like this will be able to sustain itself. One can consider the mall a type of proving ground. Regardless, once this kiosk sprouts, I am sure that Amazon will be focused on how much attention it will garner, whether purchases are made or not.
I am of the opinion that, in time, other kiosks can start to sprout in other parts of the world. Of course, this can only be done if there is success to be had, which is a point that Bobby Jain Credit Suisse can draw attention to. Not only has Amazon been able to prove itself as a name in retail but it goes without saying that many of its consumers have, at the very least, envisioned what a chain of Amazon brick-and-mortar stores could be. As names like Robert Jain may agree with, a business move like this is a step in the right direction.
Will a process like this help or harm Amazon in the long term? It's hard to say, especially when you consider that this idea has not even come to fruition yet. Nonetheless, I believe that Amazon will be able to bring a level of success to a more conventional retail front; whether or not this will match up to its success online remains to be seen. Nonetheless, it's a strong topic to stay focused on, whether you are a frequent buyer of Amazon products or not.
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