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10:45
By Lucia Weeks


A lot of people nowadays are into designing, building, and running websites that handle e-commerce. If you are one of those people who are interested in offering quality ecommerce design services, then there are some tips that you should take note of. Here are the tips that will allow you to run your own successful site.

First, allowing your customers to refine the options is a good idea. This basically means that you have to give the customers the power to filter the products they can search for at the early stages of their shopping journey. If you do that, then you can save these customers the time and the effort they need to spend on shopping one product.

Refining the search options is brilliant but you should not stop at that. You should also give your customers the power to reverse their search. This basically means that you must let them go back a few steps in their search in the case when they made a big mistake or when they had a change of heart.

Pay attention to your search bar. You should already know by now how essential your search bar is for your site. Thus, it is imperative that you put it in a place where it can be easily seen by your customers. This way, the customers will search for the product when they cannot see it on their landing page immediately.

Know your inventory and be on top of the stocks. If you have items which are out of stock, then clearly indicate that on the product page of your site. Do not just remove the product page in the site because that will just ruin your SEO efforts. If you just write there that the product is out-of-stock, then you can avoid ruining your SEO efforts as well as frustrating your customers.

Photographs are important to your site. That is why you should not let yourself fall short when it comes to the photography aspect. You have to use quality photographs on your site. If you make use of quality photographs on your site, you will also make it easier to entice potential buyers on buying the said product.

Make your shopping cart visible as well. Online shoppers do not want to be always sent to their basket page when they add items. That would just be troublesome for them, having to add items then to the basket page and then shop again. Instead of that, make the basket visible on every page of your site.

An easy to navigate site will have more loyal shoppers. That is why you have to make your website easier to navigate. Even if you have more than a hundred categories to choose from, it is only natural for you to do your best in making it look clean and neat. Do not make the website look clustered.

You might need to charge delivery charges to the customer. It is better if you indicate the delivery charges, along with the other delivery options, beforehand. Do not just add the delivery charges at the end of the customer's shopping. If you do that, then you will find the cart they have painstakingly accumulated abandoned at the end.




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