Social Pages

11:24
By Adam Khan


Facebook is all the rage these days when it comes to making money online. And with good reason. The sheer size of Facebook's user database, combined with the incredibly detailed ability to zero in on a specific audience with Facebook ads is a potential goldmine for smart marketers and business people. Here are a few simple strategies to keep in mind if you want to build a successful business utilizing Facebook marketing.



The model is to pick a niche that has the potential for a large audience, like 'going green', 'weight loss', or 'women's fashion.' Create a Facebook fan page and a web site that goes along with it.

On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.

Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.

Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.

By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.




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