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08:42
By Jane Adams


Now that your online garden supply store is up and running, it's time to implement a marketing strategy to draw traffic to your site. The more people who check out your store, the better the chance of making a sale. The following article provides some great suggestions on making the most of your online garden supply store.

Being apart of a network is a great way to garner support and learn tips and tricks of the trade. These types of networking relationships can really benefit your company and guarantee you survive in the online world.

Marketing is crucial to continually increase sales. Do not stop advertising, even during a tough economy. In fact, during tough economic times is the most important time to keep advertising so that your sales do not drop. Try a creative sales strategy to capture the attention of your viewers.

Don't advertise yourself as having the cheapest prices available. Chances are, someone can sell a similar garden supply product for a lower price. The materials may not be as high quality as yours or the other seller may have found some other way to cut corners. You don't want to risk losing money just to try to keep your prices lower than everyone else.

Marketing yourself is the best way to get your name out there. By attending networking events you have the chance to meet new potential clients. Make sure to always be prepared with business cards and marketing material you can readily hand out.

Sometimes you might find that you've bit off more than you can chew. In these instances be honest with your customer and offer to do something to make it up to them. This will help customers learn to trust you because you're honest with them. Too much business can sometime be a problem too!

If you are just selling one item, such as a furniture piece or an old computer, sell it on an auction. Posting the item on eBay will permit others to post bids while you sit back and wait to see who places the highest bid. It does not get easier.

When running your own business it's imperative you stay on top of all of the rules and regulations. Contracts are binding and laws exist so you must always make sure your site is compliant otherwise you could be in big trouble.

Do not have monotony when taking your photos. Have different camera angles to provide variety and different tastes. Also take the same pictures with different colors and lighting. Variety is the spice of life. Visitors get more interested in your garden supplies and therefore translating to more sales.

Give discounts to customers for referring their friends and family to your website. People are connected these days through social media too. Offering a 10 percent discount to buyers who recommend your garden supplies or services will accomplish a higher sales rating as well as new business.




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