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02:20
By Vandana Dhawan


The mobile phone is a very familiar device to our day-today life. Even little kids know what a mobile phone is. However, Mobile marketing is not very much familiar to people especially for businessmen. Many do not know what mobile marketing is. The main reason behind this phenomenon can be some myths hang around mobile marketing. Here we are going to discuss few myths around mobile marketing.

Many believe that mobile marketing is affordable only for the large business organizations. People think that it needs a huge budget. There is no truth behind this, because anyone can launch a successful mobile marketing campaign by having a low budget. You don't need to do mass scale sms campaigns to achieve success. You can send promotional text messages to your existing clients personally and inform them about your discounts and special offers. You can also use your mobile to take orders through messages or phone calls. Try to popularize your mobile number through your clients because they will give your number to people who need your service.

Many believe that mobile phones are mostly used by the younger generation. However, the older generation is also increasingly use mobile phones for business activities, to send emails, update social media profiles etc. Hence, you have a good chance to market your product not only to the younger generation, but also for mature people.

Businessmen afraid to send marketing messages to mobiles because they think people do not like to receive them. This is not true because people subscribe to many messaging services to receive news, weather forecasts etc. Therefore, people will not say anything when they receive promotional messages if they are not too much. Sending unsolicited messages are illegal. However, you can send messages to people who already subscribed to receive your messages.

Billions of people around the world use mobiles. People use mobiles than the amount of TV and computers they use. Therefore, mobile marketing is powerful like internet marketing. There are many chances to sell products through mobiles. For an example, text messages have greater opening and reading rate than email newsletters.

There are various options you have to market your products through mobiles. Some people think that they can only use text messages. However, there are other options like voice messages, MMS, mobile applications, web applications and Bluetooth marketing.

Likewise, mobile marketing is no longer an ineffective marketing method. It has lots of benefits. People who know the real opportunities behind this platform can achieve a huge marketing success.

Get a full service marketing agency on board and watch your online and offline advertising work on autopilot.




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