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10:16
By Robert Sutter


Earlier this week on Sunday, "Night of Champions" aired and it was one pay-per-view that attempted to live up to its theme. As the name would suggest, it's the show where all of the current champions have to defend their championships in one way or another. As strong as this concept is, though, I couldn't help but feel as though WWE slipped up more than a couple of times. How could have an Internet marketing company worked in order to make the show more effective in general?

I believe one of the things that frustrated me about the show was the series of interactive polls that WWE displayed throughout the night. Basically, fans had to vote on who they believed were the greatest WWE Champion, greatest United States Champion, and so forth with five different choices for each. However, the problem is that this doesn't exactly give the fans a great amount of selection. Being limited does not exactly give the impression that they have the choice.

To me, it seems like a more concrete networking platform would have been much more viable if WWE was serious about polling. After all, Twitter doesn't limit itself to polling choices, which makes it better already. It also gives fans the idea of casting in choices that they believe to be true, even if WWE wouldn't have thought about them earlier. This eliminates predetermined selections that we have seen before and it only helps to give them far more breathing room than they would have had otherwise.

If any authority could come into effect to make this better, it would have to be an Internet marketing company. In my eyes, firms like fishbat are able to see just how important choices are and how they play into fan interaction overall all. Fans want to be able to have as much selection as possible so that they can be certain they aren't confined to just a couple of ideas. This, to me, has the potential to be a much more effective model than any other in the past.

Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.




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