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By Michael Jacksin


Search Engine Optimization (SEO) has seen a lot of changes over the years. Learning SEO can prove vital to obtain a high ranking in search engines. With Google making things life more difficult for online marketers, the more it becomes vital to enhance your SEO techniques to improve organic traffic going to your site. Here are some important tips you need to equip yourself with when it comes to Calgary SEO.

Improve Titles, Headings, Images, and Content

Google is now concentrating on titles, headings, image labels, and content. If you are just a beginner in SEO, it is important that you learn to optimize titles and contents to improve your place in search engines. If you don't it could be all over for you. Make sure that your title is short and concise. Likewise, adding some headings is also necessary since it helps notify the search engine about the significance of the text.

Keyword Density

Although it may no longer be efficient anymore, majority of SEO experts think that measuring keyword density is still important in increasing your search engine ranking. Calgary SEO services are aware that Google displays the pages in search results that are most vital to the keyword you typed in the search bar. It is not necessary whether the keyword is used in the article or not. But if you still opt to use a certain keyword in your article, take note that it should not be more than 2%.

Build Quality Backlinks

Creating quality backlinks is no piece of cake with Calgary search engine optimization. But if you are planning to do so, make sure it is from relevant high PR sites. So if you site is focused on the health niche, getting backlinks from a PR8 real estate site would be of no use.

Furthermore, you should consider adding quality backlinks from authority sites like Squidoo, YouTube, Hubpages, Yahoo Answers, and other authority sites. Even if you receive a nofollow link from these sites, it would be a big help in increasing your search engine ranking.

Many people believe that search engine optimization is already obsolete. This is not true. SEO is still very much applicable, still developing, and still going strong. As SEO continues to change, so will the methods and techniques. They will continuously evolve. So next time you hear the belief that search engine optimization is no longer working, it could only mean that it is the methods and techniques that needs some improvement and change.




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