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07:11
By Ibrahim Smith


The mobile platform has become a rich advertising platform for marketers today. This is because the bigger population in the world today have embraced the use of smartphones and other hand-held devices. The new features that come with smartphones, including geo-location capabilities and Google latitude have made reaching target audience very easy. Some of the currently trending mobile marketing tricks in use today include:



Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.

Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.

Omni-channel marketing: This marketing technique focuses on marketing to both Business to customer (B2C) or Business to Business (B2B). The main focus here is to provider target customers to any available channels they can use to shop. This includes advertising within apps and many other mobile based technologies.

These are some of the most popular trends when it comes to mobile and location-based marketing. Keep in mind that you might have to adapt these methods in function of your goals and target audience.

My company no longer makes websites for people who use large monitors. Our website designs are now geared from day one to look good on the small screens of smartphones and tablets. Why is this an emphasis for us? This has become an emphasis for us after looking at our marketing data and seeing that 90% of our money is made from people using mobile devices. With people having either their phone or tablet near them and turned on 24/7, those devices have become the perfect way to market our services and products.




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