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09:39
By Billy Maso


Opening an internet business seems easy enough, but there are questions you need to ask yourself first. Will you reach a wider market, how will you make a profit, what kind of marketing methods will you use? Read our handy guide for insight on these questions and more!

Including a recommendation engine is a great way to increase your sales. These engines will recommend complementary jewelry to customers for their shopping cart and draw awareness to them. Customer's may then act on impulse buys and your profits will increase.

You can sell almost anything online. You are not limited to physical jewelry so get creative with what you are selling. You can sell your skills as a writer or your photographs to a stock photography site. Brainstorm a list of what you can offer to others then turn that into a business plan.

Visitors expect to be able to navigate easily though your website, and should be able to find what they're trying to find quickly. If your navigation is difficult to maintain find methods to tweak it. Customers will be happy when their able to search efficiently.

Target marketing is the most effective way to advertise. When trying to pick magazines and website to advertise in make sure you narrow down the ones your intended target reads. That way your advertising to a clientele that currently has an interest in your jewelry product.

Have a special design just for tablet and mobile users. There is a huge trend when it comes to using mobile devices simply for shopping. Many women report they only use their iPad to shop from the couch. If you're not providing this option you're missing sales. Add a mobile version to increase profitability.

Don't under price your jewelry. While it's fine to go a little lower than your competitors, don't go so low that it makes the jewelry product look as if it is low quality and cheap. More than likely, you won't make the sales that you thought you would by under pricing your jewelry.

Eye catching pictures is one of the main things you can do to make a jewelry product stand out to a customer. These visual basics will practically sell the jewelry themselves so it's best to invest in them.

Want to improve your sales? Here's the strategy. Announce sale of the month with multiple discounts, and watch the traffic rushing to your site, to buy your jewelry online. Customers, who were satisfied with their visit, are bound to visit your site again, to buy the goods of their choice.




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