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06:49
By Raza Isa


Here are 3 Facebook advertising trends to keep in mind over the coming year.



With such a large user base, it already plays a huge role in the world of online business. Some of the latest and greatest Facebook paid advertising trends are mentioned below. Use these trends to improve your ROI and paid advertising campaign by incorporating the largest social media website online: Facebook.

Use that small amount of space to stand out by using graphics that really stand out against the white backdrop. Good photos to use are real photographs, edited photos, and pictures that have borders. Don't let a single image become overused though because that's bad for business. Once a particular image has been run through the ringers, the clicks from your audience will begin to dwindle down. Refresh your advertisements with new graphics. Your graphic is one of the most important components in your Facebook advertisements. However, the same care should be taken when selecting appropriate headlines for the graphics is question.

Facebook reporting option. Paid Facebook advertisements have a very useful function known as the report feature. Using the report feature will return very specific information about the people who have clicked on your advertisements. The report function can reveal the location, sex, and age of the people who have clicked on your advertisements.

With advertisement graphics under such close scrutiny, it only makes sense to pay the same attention to the headline used in your advertisements. You can use a cheaper, CPC campaign to test a variety of graphic and headline combinations until you find the best possible advertisement for your larger CPM campaign. You'll find that different combinations and techniques appeal to different demographics.

The report function can reveal a lot of useful information that can save you money. There's no sense in wasting money on a broad campaign that is advertising to people who rarely ever click on your advertisements. This is just one of the many fast growing trends in Facebook advertising.




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