It's not always that someone is incapable of using social media for business. It's just that social media doesn't always show an obvious benefit to those that are looking to increase their business.
They trust that they need a Facebook page but don't know how to use it. They're told that twitter is the marketing platform of the future, and yet when it comes time to tweet, they have no plan on how to use it.
Computers are absolutely essential! They are used for everything. And while you can get by without owning a computer of your own (thank you library) your college experience will be worlds better if you have your own. Professors assign online readings, you have to write papers, submit assignments online, participate in web-chats, make presentations, and so on. Having your own printer is equally useful, although you can get by without your own much more easily.
First off, the reason schools in Phoenix offer social media training because it represents a basic principle of marketing: exposure. Would any of the big companies get business if they didn't have exposure?
What about those hot start-ups that seem to take off? Do you think they could have had similar success if their name wasn't spread around? The answer is no. Exposure is absolutely necessary if you want to get customers to buy your product.
Without letting people know that your company sells waffles, no one will think to buy a waffle from you when they want one. Exposure is what helps customers to take a chance on your services.
Social media offers great opportunities for exposure. Take a look at Twitter for example.
Twitter has over 550 million active registered users. 135,000 new users sign up every day. The program is growing phenomenally well, and the best thing is that they're all in one, free place. If you can just get their attention, you can reach just about anyone in the world.
Smartphones are actually great resources for students. Often during class, professors will ask students to verify a fact, pull up a quote, check on online assignments, and a number of other things that are best achieved on smartphones. Students can check on assignments on the run, keep electronic notes or flashcards in their pocket, and study with a number of mobile aps.
Second, you have an opportunity to connect with your audience in a real way. The public loves and trusts transparent companies.
Social media offers you a way to share a bit of your company's personality (funny, serious, helpful, truthful), especially if you can get people coming back to you for a funny joke, or latest news on a case, etc. If you can get people to consistently follow you because of something you provide, then you've made a deep connection.
That connection can often translate into sales or referrals. Use social media to build connections with your audience. Those are the two major assets social media can bring your business.
Social media training from Phoenix universities would teach you exactly how to use social media in those ways. You first have to believe in the tool before you can make it work for you though. So believe in this free marketing tool, and allow it to start working for you, even before you can get the official social media training from a Phoenix University.
They trust that they need a Facebook page but don't know how to use it. They're told that twitter is the marketing platform of the future, and yet when it comes time to tweet, they have no plan on how to use it.
Computers are absolutely essential! They are used for everything. And while you can get by without owning a computer of your own (thank you library) your college experience will be worlds better if you have your own. Professors assign online readings, you have to write papers, submit assignments online, participate in web-chats, make presentations, and so on. Having your own printer is equally useful, although you can get by without your own much more easily.
First off, the reason schools in Phoenix offer social media training because it represents a basic principle of marketing: exposure. Would any of the big companies get business if they didn't have exposure?
What about those hot start-ups that seem to take off? Do you think they could have had similar success if their name wasn't spread around? The answer is no. Exposure is absolutely necessary if you want to get customers to buy your product.
Without letting people know that your company sells waffles, no one will think to buy a waffle from you when they want one. Exposure is what helps customers to take a chance on your services.
Social media offers great opportunities for exposure. Take a look at Twitter for example.
Twitter has over 550 million active registered users. 135,000 new users sign up every day. The program is growing phenomenally well, and the best thing is that they're all in one, free place. If you can just get their attention, you can reach just about anyone in the world.
Smartphones are actually great resources for students. Often during class, professors will ask students to verify a fact, pull up a quote, check on online assignments, and a number of other things that are best achieved on smartphones. Students can check on assignments on the run, keep electronic notes or flashcards in their pocket, and study with a number of mobile aps.
Second, you have an opportunity to connect with your audience in a real way. The public loves and trusts transparent companies.
Social media offers you a way to share a bit of your company's personality (funny, serious, helpful, truthful), especially if you can get people coming back to you for a funny joke, or latest news on a case, etc. If you can get people to consistently follow you because of something you provide, then you've made a deep connection.
That connection can often translate into sales or referrals. Use social media to build connections with your audience. Those are the two major assets social media can bring your business.
Social media training from Phoenix universities would teach you exactly how to use social media in those ways. You first have to believe in the tool before you can make it work for you though. So believe in this free marketing tool, and allow it to start working for you, even before you can get the official social media training from a Phoenix University.
About the Author:
At College America, our college programs are designed to provide the real-world education and skills necessary to begin your career with a Degree in Business administration to start or advance a career in today's marketplace with a college degree.
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