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12:22
By Denny Bilchak


Do you have a business you run? Most business owners know how hard it can be to promote your business. But, in light of modern technology, there are lots of accessible ways to get the word out about your enterprise. Many business owners rely on online videos. Keep reading for some suggestions about how you can use video marketing in your company.

Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.

When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.

Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.

You have a small window of time to get attention from viewers. The first 10 to 15 seconds of each video should be the strongest. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.

Always watch your videos before you publish them. This may sound like a simple and obvious statement, but it is necessary. Watch your videos and make sure there are not any mistakes. Make sure you sound good and the quality is good. The videos are a reflection of your company, so if they look bad, so does your business.

Try not to stress out if your video is not perfect. People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

You should be honest in your videos. Your audience will identify with you and trust you if they feel like you are being yourself. You should, however, avoid swearing or saying anything too personal in your videos and edit anything you feel does not have its place in your video.

As you can see, implementing online videos is not all that hard, as long as you have the proper advice on how to do so. Make use of the advice you have read here, and soon, you'll have numerous videos for promoting your business. This will lead to many more customers and much larger profits.




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