Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
Create a unique, content-rich title for each page. The title and its description are perhaps the most important part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Online presence outside of your site is important. This would entail making pages on social networking as well as bookmarking sites in order to garner more internet traffic. Some suggestions are Facebook, Digg, Delicious, StumbleUpon, Linkedin, Youtube and many more.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Blog commenting is a strong and effective method in creating more traffic. Commenting on blogs can give you a personal connection with your online visitors and potential clients. Do not just add any comment, add good quality comments and always provide a back link to your site.
On page:
Create a unique, content-rich title for each page. The title and its description are perhaps the most important part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Online presence outside of your site is important. This would entail making pages on social networking as well as bookmarking sites in order to garner more internet traffic. Some suggestions are Facebook, Digg, Delicious, StumbleUpon, Linkedin, Youtube and many more.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Blog commenting is a strong and effective method in creating more traffic. Commenting on blogs can give you a personal connection with your online visitors and potential clients. Do not just add any comment, add good quality comments and always provide a back link to your site.
About the Author:
It's no question that Search Engine Optimization is both necessary and useful to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to a specialist in search engine optimization.
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