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08:57
By Robbie Sutter


It goes without saying that Internet marketing companies have many different ways to ensure that their messages reach as many people as possible. As a result, you can be certain that video will be implemented, though I believe this to be the easiest sort of content for anyone to take in, regardless of age. "Promoted Video," as a result, should be brought to the attention of the aforementioned companies. In order to understand what Twitter will offer, as far as this service is concerned, there are certain details to go over.

As an article on TechCrunch went into detail about, Twitter announced its new program by the name of Promoted Video. For those who do not know, this program can be used by various companies for the purpose of sharing out their own videos through the network owned by Twitter itself. It's an interesting concept for advertising and, as a result, should bring Internet marketing companies forward. If nothing else, it can spark curiosity in a number of reputable firms, fishbat being one such example.

It's easy to look at this program and see that it might very well be similar to Amplify. However, Amplify was built primarily for larger businesses along the lines of McDonalds and American Express. On the other hand, there is more variety to be had with Promoted Video, which seems to be great for companies without much notoriety associated with them. To say that this program has more potential behind it, in this regard, would be an understatement.

The idea of Cost Per View - CPV, for short - was brought up in the article as well. To put it into simplest terms, CPV entails that advertisers will only pay up when users click on the videos marketed on Twitter's network. I believe that, if the system is accurate and everything goes according to plan, this is a pretty fair plan and one that should drive attention in the long term. Seeing as how Promoted Video hinges on success, this only helps to make the program that much more attractive for long term use.

Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.




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