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15:45
By Lessie Kaufman


Here are some tips for how you can uncover hidden value and potential in places all around you, where other businesspeople might not even look. Think outside existing business habits and you'll learn to see potential entrepreneur resources everywhere. The innovation and creative thinking that make your business a success will serve you well when you're identifying and leveraging resources that can strengthen your company.

Experts can come in all sizes and colors, and not all of them have prestigious degrees or job titles. Chances are, you know a lot of people in your life who have something to teach you. What knowledge can you tap into through friend and family networks that can help you grow?

Your business probably has a board of directors, but do you? Recruit a personal advisory board of five people whose advice you trust. Meet with these sources of wisdom individually, twice a year, to get five different perspectives on your progress as an entrepreneur. This is one way to leverage the expertise of the people in your social circles to help your business.

Any business in your community where you have consumer confidence might be a good partner for your own company. Where do you enjoy being a customer? Entrepreneurs who only consider partners within their own industry or immediate field miss out on many potentially beneficial alliances.

A favorite dining spot might be the right partner for an awards ceremony in your field, willing to supply meals at cost to your gala guests in order to raise visibility and create buzz. Your favorite coffeehouse might be interested in donating morning pastries for your workforce in exchange for an ongoing contract to supply java for your meetings. Surprising alliances can be a win win scenario, and it never hurts to ask.

You may find resources within your already hired staff. Which of your employees may have unexplored abilities in their skill set? Get to know the people powering your business, and you may find unique talents and skills ideal for special project application, or growth ventures. Invest time in searching out the hidden treasures within the people you've already hired, and you just might strike a jackpot of resources where you least expect it.

Once you find an employee's unexplored potential, that passion translates into better work, longer hours, and more successful milestones, without you investing an extra dime. Ask your workforce what facets of their skills aren't challenged or engaged by the work they do each day, and listen to what they offer you. Try to look at your workers with new eyes, to see resources you might have missed.

Last but not least, look to the internet. Whether you are already a titan in your field, or are just starting out, there are resources online for you. When you have a burning question, log on to ask for advice or help with that specific issue. If you have a new idea, do some research online to see who else might be pursuing that business idea, and what you can learn from their approach to help you achieve your own dreams.




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