ANA has had to launch an immediate study as to how much bot fraud is taking place within the country. The real culprits are the major advertisers that are spending major funds to get to as much of the target market as possible. The goal is to make a profit and that has to be done by any means possible it seems in the current era. The goal is to make sure the prospective clients are hearing about your products and/or services before anyone else's.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
White Ops is an advertising security firm that has been hired by the ANA to take a look at the issue at hand. Is bot fraud a problem that is going to cause a lot of headaches or is it something that is more part of a scaremongering bunch who believe the advertisers are taking advantage of the system?
Bot fraud is the easiest way to make money for advertising firms and they know this is the way to go. However, is it truly an issue that could shake the market? The ANA certainly believes so and they have started to target the advertisers to see how far the problem truly goes.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
White Ops is an advertising security firm that has been hired by the ANA to take a look at the issue at hand. Is bot fraud a problem that is going to cause a lot of headaches or is it something that is more part of a scaremongering bunch who believe the advertisers are taking advantage of the system?
Bot fraud is the easiest way to make money for advertising firms and they know this is the way to go. However, is it truly an issue that could shake the market? The ANA certainly believes so and they have started to target the advertisers to see how far the problem truly goes.
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