If you have been watching the news on eBay, you probably have heard that although they had nearly reached their projections for their second quarter earnings, roughly $4.37 billion, they fell short because of algorithm changes made by Google. Apparently, Google decided to penalize eBay because of marketing tactics that it was using, not so much the result of the Google panda algorithm which looks for thin sites or pages that have less than meaningful content.
When it comes to SEO the people at Google change the way they rank pages quite a bit. This is due to the fact that there are those that try to game the system by taking advantage of the rules when they are found out. Generally the rules out there aren't shown to anyone because if they were to be, people would just start taking advantage of them and it would be impossible for Google to rank their pages correctly.
The goal of any Internet marketing business is to make sure that they stay within the guidelines of Google, especially when doing organic search engine marketing. Hopefully eBay will reprise their tactics that Google seems to have a problem with, allowing them to generate more revenue, and improve their search engine positioning, for their listings online.
Once you have a good look at what Google does to SEO and how it harms businesses like eBay, you can really start to see that it's a legitimate concern. Hopefully Google will learn to start working at this and stop hurting people in the process. In the quest to stop people from abusing the system, it's starting to hurt those that don't.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
Although eBay has stated that it will advertise more with Google, it has never said that Google Adwords was a viable form of generating revenue. In fact, it is blatantly stated that it doesn't work, especially for the name brand products that are offered on the online auction giant. This should prove to be interesting over the next few months as Google and eBay hash things out. With quarterly earnings down, they will have to make a significant comeback to balance their books. We shall see what happens the third quarter of 2014.
When it comes to SEO the people at Google change the way they rank pages quite a bit. This is due to the fact that there are those that try to game the system by taking advantage of the rules when they are found out. Generally the rules out there aren't shown to anyone because if they were to be, people would just start taking advantage of them and it would be impossible for Google to rank their pages correctly.
The goal of any Internet marketing business is to make sure that they stay within the guidelines of Google, especially when doing organic search engine marketing. Hopefully eBay will reprise their tactics that Google seems to have a problem with, allowing them to generate more revenue, and improve their search engine positioning, for their listings online.
Once you have a good look at what Google does to SEO and how it harms businesses like eBay, you can really start to see that it's a legitimate concern. Hopefully Google will learn to start working at this and stop hurting people in the process. In the quest to stop people from abusing the system, it's starting to hurt those that don't.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
Although eBay has stated that it will advertise more with Google, it has never said that Google Adwords was a viable form of generating revenue. In fact, it is blatantly stated that it doesn't work, especially for the name brand products that are offered on the online auction giant. This should prove to be interesting over the next few months as Google and eBay hash things out. With quarterly earnings down, they will have to make a significant comeback to balance their books. We shall see what happens the third quarter of 2014.
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Sales Automation Engine V2.0 is a news review site that reveals the truths & myths by providing a Sales Automation Engine V2.0 Review.
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