For sure there is nothing wrong with sales pages; however, videos convert sales much better than sales pages and can help you succeed where you have failed with regular landing pages. The first thing you need to realize is that people are much more willing to listen than to take the time to read through a bunch of information. You can make the landing page look as nice and as exciting as you wish, but a video is always going to win over the customers' attention.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
3. It takes less time. Most people are not speed readers. By using a video, you can get your main points across quickly before your viewer gets bored and clicks away. 4. Videos are easier to share. No one wants to share a long, dry article or a list of product specs. However, by setting up social media along with your demonstrations, you can exponentially increase your potential audience.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
With videos, you can use props, music or any other mood-setting tactic to help get your points across. Furthermore, with videos you can expand you reach. How many products are you selling? Say you're promoting three major products that already have landing pages. Videos can accompany these landing pages as a different medium helping to increase the amount of traffic you have coming to your main site. Videos are an extremely powerful marketing tool.
If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
3. It takes less time. Most people are not speed readers. By using a video, you can get your main points across quickly before your viewer gets bored and clicks away. 4. Videos are easier to share. No one wants to share a long, dry article or a list of product specs. However, by setting up social media along with your demonstrations, you can exponentially increase your potential audience.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
With videos, you can use props, music or any other mood-setting tactic to help get your points across. Furthermore, with videos you can expand you reach. How many products are you selling? Say you're promoting three major products that already have landing pages. Videos can accompany these landing pages as a different medium helping to increase the amount of traffic you have coming to your main site. Videos are an extremely powerful marketing tool.
If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.
About the Author:
Video Marketing Publisher is a news review site that reveals the truths & myths by providing a Video Marketing Publisher Review.
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