There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns.
A company by the name of Kenshoo has recently put out a statement calling this type of advertising a gateway to the Sweet Spot of Facebook ads. A number of tests were done, which showed that you could get high conversions regardless of what you were selling.
Data Service Company Information - A data service Company was actually used to look at different segments of demographics that were exposed to only Facebook ads. Likewise, this was compared against conversion rates that were obtained with paid search ads only. The difference seems to indicate that advertising on Facebook was a better way to go, providing better results for a lower ad spend. Although the cost of the advertising has risen as of late, the results have been much more profitable because of conversions and how the platform is able to target specific customers throughout its enormous user database.
Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.
The tests that were done with look at a variety of factors including paid search conversions, the amount that people were paying for every click with in the Facebook network, and also the ads that either lead to other pages, or those that were outside of Facebook itself. What they found was that there is a sweet spot that can be obtained when you use this advertising.
The end result is clearly seen in the data that was collected by Kenshoo which looked at paid search performance using Facebook advertising. Let's look at what those results were, and why you might want to consider using Facebook as your primary advertising network.
A company by the name of Kenshoo has recently put out a statement calling this type of advertising a gateway to the Sweet Spot of Facebook ads. A number of tests were done, which showed that you could get high conversions regardless of what you were selling.
Data Service Company Information - A data service Company was actually used to look at different segments of demographics that were exposed to only Facebook ads. Likewise, this was compared against conversion rates that were obtained with paid search ads only. The difference seems to indicate that advertising on Facebook was a better way to go, providing better results for a lower ad spend. Although the cost of the advertising has risen as of late, the results have been much more profitable because of conversions and how the platform is able to target specific customers throughout its enormous user database.
Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.
The tests that were done with look at a variety of factors including paid search conversions, the amount that people were paying for every click with in the Facebook network, and also the ads that either lead to other pages, or those that were outside of Facebook itself. What they found was that there is a sweet spot that can be obtained when you use this advertising.
The end result is clearly seen in the data that was collected by Kenshoo which looked at paid search performance using Facebook advertising. Let's look at what those results were, and why you might want to consider using Facebook as your primary advertising network.
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