Google started off asking everyone to add authorship to their web pages. It was a way to help progress the search results and help legitimize them. Google would rewards those who would add authorship to their pages. Yet, it didn't seem to do the trick as Google had wanted it to. Over the years, they had contemplated leaving the entire idea behind and moving towards something that was better, but they continued along. This was until after two years, when they realized it was best to shut down the entire idea and stop forcing people to do something that wasn't working out.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
This was only the first of the two problems that determined Google to drop this initiative completely after three years of work. The second problem was that it didn't provide any real value to the end user. As Google needs to be wise about managing their processing power, wasting it to process and display information that's useless or of very little value to their users was a nonsense.
John Mueller of Google stated that their data showed no significant difference in the click rates of results with photo an author byline and those without. Briefly, this means users don't care about such details, therefore it doesn't make sense to invest resources in providing them anymore.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
Google announced on Thursday that, because it was found that author information presented in the search results did not turn out to be as useful as they had expected, they are cutting authorship from search results. From the 28th August 2014, the names of authors who are associated with articles presented will no longer be displayed on Google's search results. This follows closely on the heels of another cut in June this year when Google+ profile photographs were removed from its search results, as well as follower count numbers. The web search giant has gradually been moving towards this decision for the past few months, which eventually led to an official announcement on Google's authorship support page that authorship markup will no longer be supported in their web search.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
This was only the first of the two problems that determined Google to drop this initiative completely after three years of work. The second problem was that it didn't provide any real value to the end user. As Google needs to be wise about managing their processing power, wasting it to process and display information that's useless or of very little value to their users was a nonsense.
John Mueller of Google stated that their data showed no significant difference in the click rates of results with photo an author byline and those without. Briefly, this means users don't care about such details, therefore it doesn't make sense to invest resources in providing them anymore.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
Google announced on Thursday that, because it was found that author information presented in the search results did not turn out to be as useful as they had expected, they are cutting authorship from search results. From the 28th August 2014, the names of authors who are associated with articles presented will no longer be displayed on Google's search results. This follows closely on the heels of another cut in June this year when Google+ profile photographs were removed from its search results, as well as follower count numbers. The web search giant has gradually been moving towards this decision for the past few months, which eventually led to an official announcement on Google's authorship support page that authorship markup will no longer be supported in their web search.
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