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05:26
By Robert Sutter


If there's one thing that can be said about NXT, as a brand, it's that it has earned quite a bit of popularity over the past couple of years. Even though it may be a training ground, there's nothing that can change the fact that it has been able to evolve. It's a point that just about any Long Island advertising agency can attest to as well. It can be marketed better, though, and I believe that the services of the agency in question can prove to be quite useful.

NXT is an exclusive show for WWE Network subscribers, and to say that it has become popular would be an understatement. In fact, I am sure that anyone will immediately see this, since there is a high level of talent amongst those who the general wrestling fan would consider to be rookies. However, these individuals are given a broad TV-like platform to work off of, which has only enhanced their skills. What about some of the methods that WWE has used to bolster marketing?

A number of months ago, an NXT tag team was featured on WWE RAW, for the purpose of hyping a live special on the former brand. This wasn't a throwaway match, either, as the four individuals in said contest were given ample time to work with one another. They also received a positive reaction from a crowd that, for the most part, had little idea of who these men were. I am sure that few can argue with the fact that WWE has pushed NXT reasonably well but I'm of the opinion that it can be pushed more.

To say that WWE would be wise to market its products outside of its TV time would be an understatement. In fact, I could see more commercials on loosely related TV channels and ads on YouTube videos. If a Long Island advertising agency looks deeply into the content of WWE, I am sure that NXT will be a standout. With this in mind, it wouldn't be unfathomable to see firms such as fishbat promote NXT as one of the biggest selling points of the WWE Network and the company as a whole.

Professional wrestling fans can enjoy NXT and there are many reasons for this. Keep in mind that it feels very old-school, in regards to the environment, which is surprising given that WWE is a worldwide conglomerate. Of course, the material showcased on NXT is engaging as well, which is a point that very few will argue with once they're exposed to it. This program can become bigger, provided there are enough eyes placed upon it.




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