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05:35
By Faisal Rodgers


Blacklists are the black horse of doom for internet marketers around the globe. Nothing is worse than setting up your email campaign for Christmas only to find that your server has been blacklisted and all your hard work is landing squarely in the spam folder. If you are new to e-mail marketing, you might be wondering what this dreaded blacklist is, and how to avoid it - that, we can help you with.



The blacklist is a way of blocking IP addresses or domains of email servers that are thought to be sending out spam. These dreaded blacklists are run by third parties and are available to the general public so they can, in turn, block your emails as well. Now you get why landing on that naughty list can easily ruin Christmas!

There are hundreds of blacklists that are operated by a variety of parties making it much harder to get off the blacklist if you are unfortunate enough to end up there. The best thing to do is find out why you are on the black list and take measures to avoid it in the future.

The easiest way to fix the problem is simple, get a new IP address. Of course, if you haven't identified what the issue was, then it is possible that your will just be re-listed in a few weeks. Getting to the root of the problem is key to avoiding this dangerous pitfall.

The best thing to do is to use a blacklist monitoring site to help you make sure you aren't listed anywhere. This will help you resolve the problem as quickly as possible. Investing in dedicated hosting is another measure you can take, as if you are sharing an IP with several sites and one is black listed that will bleed over to you as well.

As you all know, email marketing is one of the best forms of marketing and it is one of the oldest forms of internet marketing. Email marketing falls within the direct marketing triangle and it allows a marketer to directly engage with an audience. It allows the marketer to get quick results and to know if they have a winning campaign or a losing campaign. One of the great things about email marketing is how you can cheaply engage an audience such as people looking to buy mother's day gifts or people who are shopping during the Christmas season.




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