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05:39
By Ryckman Thomas


Learning SEO is no small task for a business owner. You'll have to combine knowledge and patience to succeed. There are several tips in this article that will teach you how to make search engines work for you.

Take a peak at your competitors' website code. That lets you in on their own SEO techniques, including keywords. You may not want to do the same thing, but you will learn a thing or two.

You may be looking to optimize your site to cover every contingency, but you would do better to focus on a smaller, manageable number of keywords, and claim the top search spots, then to overextend yourself and try to conquer too much search territory. Pick five to ten keywords, do your homework, and then optimize your pages with that focused set of words in mind.

Tag appropriately. No one likes to type something in to google and get search results that have nothing to do with what they are wanting or needing. It wastes their time and make them angry. Make sure your site only pops up to people who are looking for it by using appropriate tags, not ones that you think will get you higher in search results.

Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located. Guide them through the process of exploring your website.

Submit your site to major search engines. This may seem like it is an obvious step, but many site owners believe that a search engine will link to you if someone searches a certain keyword. While this may be true, you may not be the first on the list, or even on the first page. Optimize this strategy by paying a small fee to the search engine, and get your site on top of the results.

When creating anchor text on your site links and on incoming links, you can boost your search engine rankings by varying the text content of the links. If the anchor text on every link is the same, it can hurt your rankings as it looks like an automated program. Varied links appear as the work of many different people and are rated more highly.

Pick the right URL shorteners. You want to make sure the search engine still gets credit for finding you, but some URL shortening companies do not allow that to take place. Search out the right ones that give credit where it is due, and your search engine will thank you.

If you are doing your best at marketing your site on the internet, and you are ready to grow at a faster rate, go offline. That's right, offline. Consider taking your advertising to physical mediums like newspapers and magazines. A little paper investment will lend a great deal to your online image.

Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.

With these tips at your disposal, you should now be able to utilize proper SEO to get your website more traffic so you can start making more money off of your website through advertisements or sales. Your business or web site will benefit greatly from the improved search ranking you've created.




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