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By Arees Furqan


Marketing trends have changed drastically over the past half-decade, and more changes are being seen every year. The most dominating marketing trend this year (2014), has been the use of intense graphics to market and advertise products both online and offline. Marketers are employing new tactics of advertising company brands and products through realistic visual effects that have never been seen before. Some of these include:



In order to have a successful website that generates a lot of targeted relevant traffic, you need to be up-to-date on all the latest graphic marketing trends in 2014. It seems like today the word is simplicity. You really want to keep your designs as simple as possible and not over do it. Trying too hard to attract customers will only turn people off in large numbers. You need to figure out a way to subtly attract consumers in a way that makes them feel like you aren't trying to sell them something.

2. Illustrative Art (Infographics): Infographics are nor more popular than before. Marketer�s today use carefully and creatively designed illustrative art to make adverts enticing to target audience. Infographics make understanding an advert or product very easy for target audience, and this has in turn converted even more target audience into customers, though for those who use it wisely.

It really pays to educate yourself about graphic marketing if you plan on using your website to gain new business. Education and knowledge is key to knowing what the latest trends. A good way to find out what the latest graphic marketing trends are is by going to the popular websites.

There are several web sites that can help in the design of an infographic, but most often a specially trained artist or designer will be most helpful. They can take the exact requirements of what needs to be conveyed, organize them into a clear design, and get the image created, completely customized to the needs of the marketer. Start using infographics today in your 2014 marketing efforts, and join the trend that has proven to be successful.

The graphics used in marketing change over time in response to changes in society, so it's important to keep up with the kind of graphics that are getting responses today. Read on to find out common trends in marketing graphics that have been used so far in 2014.Minimalism has been a big trend in marketing graphics this year. Simple display of information with clean, solid colors and no clutter has been common especially in marketing materials for more professional firms. Drop shadows and gradients have been out of style in favor of simple straight lines dividing solid colors.




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