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09:31
By Yusuf Diab


Have you been thinking about whether or not the advertising results that you have had on Google are actually the best that are achievable. Google certainly has, and because of their continuing desire to improve the way that ads are delivered, they have made significant changes that are coming into play.



Advertisers will soon be able to target users that will be able to purchase their products and services which are migrating between mobile websites and apps. Using different tracking systems, they will be able to target your potential customers with much more accuracy, adding more money to your bottom line.

A cookie is simply a file similar to a black box on a plane that records everything that you do on the web. This new technology actually will look at what the cookie says, and will also consider the applications that you are loading in between each time that you surf. This will give you a better chance of advertising and succeeding with whatever it is that you are selling because you will have this additional data that can lead to more sales.

The profitability for running campaigns based upon knowing exactly where people go on their phone and on their computer is going to be the most valuable data in the world when it comes to online advertising. Although Google has launched cross device conversions connected with their browser, this is something that goes far beyond this technology, and is hoping to change the advertising world in a huge way.

One reporting company has stated that there is actually a merging technologies for both mobile phones and regular advertising methods that is able to still allow people with iOS and Android to properly block unwanted tracking yet still be presented with the best possible ads on the applications that they have downloaded which display them.

Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.




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