Social Pages

09:08
By Harriet Porter


There was a time when the internet was not much more than a source of information and when only large businesses could afford an online presence. Those days are gone forever. Today, the internet is a vast platform that is used for trading, communication and for research by millions of people every day. No organization can afford not to have a website. Luckily, when it comes to affordable web design Wisconsin businesses are able to call upon a large number of online specialists.

Many websites are flashy and use a variety of media that may look impressive but that does not necessarily guarantee that the site will be successful. The one thing that determines whether a site is successful or not is the volume of traffic that it attracts. That is why it is so important that a site performs well when searches are conducted. If a site is not listed prominently during searches it is almost certainly doomed to fail.

Modern internet users are sophisticated. They will immediately shun sites where links do not work or that are difficult to use. Spelling and grammar errors tell users that the site owners are sloppy. The layout of the site should be clean and clear. It must be easy to navigate in the site and to find relevant information. Every component of the site should contribute towards achieving the main goal of the site.

One of the biggest mistakes potential site owners can possibly make is to think that they can save money by creating their own sites. It is, in fact, very easy to create a site. There are numerous software programs that allow people to create and publish websites very quickly. These sites seldom succeed. Successful sites are designed by professionals that understand the concepts of online marketing and communication.

Potential website owners should not be deceived by the ease with which a site can be created when using free templates and software. Professional sites are actually amazingly complex. It is necessary to update them regularly and it is vital to have a search engine optimization strategy in place. Ongoing maintenance and updating is time consuming and it requires specialized skills.

Another major shortcoming of homemade sites is the absence of proper management systems. Serious site owners make sure that they monitor the behavior of visitors to their sites. They know where visitors come from and they know exactly how long visitors spend on each page of the site. This knowledge and statistics are vital when changes to the site are planned. Without valid management information it is simply impossible to implement sensible changes.

Online entrepreneurs should see their website designers and managers as vital partners. Choosing such a partner should be done with great circumspect. It should ideally be somebody that is knowledgeable about internet based business. Clients should not hesitate to ask for references and it is advisable to insist upon a written contract. The contract should clearly stipulate the services that will be rendered by the designer.

Affordable does not mean cheap. Potential online entrepreneurs should ask themselves whether they are serious about their internet presence. If they are it is certainly worthwhile to make sure that the website representing the organization is designed and managed professionally.




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