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05:15
By Shelia Johns


Strategic insight is required when a company or organization has to make crucial decisions during a defining juncture in the cycle of its operations. The role is given to an executive who will deliver creative and dynamic solutions that are in line with the strategy of the company. These recommendations are supposed to position them for a better future.

The role requires a very informed and creative individual with the ability to master foresight. This requires incredible research and information that will be crucial for the sales and marketing team. It is a challenge that requires you to look backwards and then forwards into the future and make accurate predictions. The individual engaged in any organization should be dynamic and proactive in providing solutions to current challenges or redundancies.

The executive is co-opted into a strategy team to mentor and motivate them. The best person to perform this task is an outsider who has not been part of the old mentality. A consultant or member of another department will bring fresh thinking. It is an opportunity to offer independent evaluation to your strategies and do away with what does not work. This will create a new culture and change approach to a number of things.

The engagement strategy teams is usually on temporary basis. The goals are set such that an effect will be felt within a few weeks or months. The first approach is to brainstorm with on the existing probabilities and how to leverage on the current market share. Once that segment is secure, the team moves on to ensure that the future is more productive and rewarding.

Success in drawing and implementing strategic plans depends on the motivation and ambition of the team. The consultant should be bold to test new ways of doing business. Foresight is important because the strategies developed will guide the company or organizations into the future. An adviser needs to accurately predict future trends and take a leading role in ensuring that everyone buys into his ideas. Turnaround requires a bold move that involves among other things, change in operation culture.

Developing strategies for any group involves perusing through a lot of information and data. The consultant must understand this data and interpret it accurately. The results of this process are a road map to guide the group into an envisioned prosperous future. Skills in managing processes and projects are crucial. The environment created is fast and requires a lot of learning.

Any strategic think-tank should have the client as the center of attention. This mentality allows them to raise their awareness of changes in demand and the strategy used by competition to win clients. A clear understanding of changes in the market place and how best to respond is required.

An expert offering strategic insight should be experienced in the field and well versed with the latest development. Team work and proper communication are required to ensure that you carry everyone on board. This will foster an open-minded, creative and proactive culture aimed at delivering the desired results.




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