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02:14
By Rob Sutter


Sony and Microsoft alike have been making quite a few headlines as far as gaming is concerned. Since the release of both the PlayStation 4 and the Xbox One, it is clear that the fact that they have sold one million units each is going to grab the attention of many. It's not hard to see why but perhaps those who are more casual consumers may have trouble investing. If it's a matter of learning as much as possible, perhaps Long Island marketing efforts can prove to be most useful.

It's great to see that the aforementioned consoles have sold so much, especially when they have not been out for that long. It's the kind of investment that deserves to be noted, since gamers believe that the software to come is going to warrant the gigantic purchase made initially. These companies are responsible for not only continuing to support their hardware but to draw the attention of many to the hardware beforehand. When it comes to such matters, games are arguably the most important factors.

From what I have seen, the initial launches of the consoles have not exactly had new experiences across the board. Yes, there have been a few, whether you are talking about "Knack" for PS4, "Nintendo Land" for Wii U and what have you. That being said, there have been previous re-releases as well; many of the games released for these brand new systems could have easily been purchased on consoles from the previous general. While it goes without saying that developers need time to learn about the hardware, how can Long Island marketing experts prove helpful?

If it's a matter of Long Island marketing coming into play, perhaps said experiences should be brought to the forefront in terms of what you get out of the box. I believe that the Xbox One is a good example because of its interface. It is very much Windows 8, so those who are familiar with this particular operating system on their computers will feel right at home here. This is just one of the instances that firms such as fishbat, Inc. would be able to direct their focus to.

As someone who is heavily involved in gaming, there is always a level of excitement that comes with new hardware. You want to be able to test it out and see what exactly it will be able to offer you in comparison to the competition. However, I've come to realize that these consoles are not alike and that there will be certain features that will stand out, whether the differences are immediately noticeable or not. It's just a matter of seeing which ones will be optimal for you.




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