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By Rosella Campbell


When it comes to business, decision and information are twin vital factors. It is often said that a wise and quickly implemented decision means success in business, whereas misinformed and delayed decisions may mean failure. However, in order to enhance the flow of information and furnish the decision makers with timely data, it is crucial to have an up to date, state of the art information technology. As such, phone systems for small business must be in a position to provide transforming technology solutions that allow individuals to better communicate.

To begin with, the information channel should be collaborative. It should integrate all the functions of the organization and cultivate a competitive edge. The customers are supposed to be included and connected to relevant resource persons. A good network support the structure of the organization, through lines of command, dissemination of information and responsibility.

It is important to note that the ultimate challenge of small and newly formed businesses is in bringing out the impression of being an institution of substance. Such impressions are mainly associated with high service levels and standards of professionalism. In order to enjoy such qualities, mainly of larger companies, it is vital for the small businesses to pay close attention to call management. This is one area where investment in top quality auto attendant machines will, out of doubt, pay dividends.

For a customer who is contacting the business for the first time, the telephony forms his initial point of contact. A company that is manned with consistent and qualified professionals in the area of answering calls will absolutely score high. It is worth knowing that a telephone system form an initial point of contact of the business and this calls for investment in the most qualified and skilled individuals to take care of the incoming calls. They continuously influence the impression of the organization in the eyes of the caller.

Another aspect of a good office communication is the time saving feature. Time is an important business resource and must be highly optimized. The telephony, on its part, should be easy to set up. The medium should employ the support of an internet protocol, without any need for the installation of new equipment. The time and energy that could otherwise be used in maintaining and servicing the additional hardware and software is dispensed elsewhere.

The connection concerned must have a particular single number for all the transactions. Also, an automatic forwarding of calls enhances attention to all callers. It should be possible to have the caller make voice messages with the network for forwarding the relevant users not available. Be sure to attend to all the callers.

The possibilities of future development demand that the channel of information be easily scalable and flexible. In order to avoid investing in a whole different system, it is cheap to have the existing one upgrade up or down, depending on the needs of the business. This can only be done when the phone in operation is flexible and scalable.

All in all, the advantages subsisting from a well-designed and updated network are wide and diverse. It does not only furnish management with timely information, but it also reduces on communication costs immensely. It is also a source of competitive advantage and positioning. However, such a system is best maintained simple, fully featured and easy to run and manage.




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