This Means Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The vast majority of your web site's pages are important as every page of your web site has an opportunity to be indexed by the search engines. This generally means Google in the United Kingdom, as it has about a 90% hold on search activity. In the States it's 61%. You can maximise the possibility of a page being indexed if you can show Google that you have put thought and attention into your page content. What this means is publishing a page that is providing plenty of unique and engaging content. If a page on your web site isn't indexed, you have not managed to impress Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they don't think its good enough to be viewed by their users.
Learn From Your Competitors
You can learn a great deal about what could be deficient with your website page by taking a look at your competitor's sites. The general standard of the pages that you visit will inform you about the standard you will want to attain and surpass, if your financial position and time permits.
Your Message
A succinct message delivered adequately is far better than a poor message delivered well! Taking a look at your competitor's sites will assist you in determining how well you will need to deliver your message. Ensure you are clear about what you will be saying and what you will be asking your visitors to do. Think carefully about what words, pictures and even video would compel a visitor buy from you instead of one of your competitors. When you are clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you're a services business you still have to treat every single page of your website as if you're going to place it on on show for prospective buyers to look at. If the product you place on show looks shabby no one will buy it. If the product doesn't give enough information it's the same.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the chances of your page being indexed are almost zero. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The following list contains all the on-page SEO elements that make up a web page. Some aren't seen by the human eye but they're checked by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that mean something. If it does it'll mean something to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the previous one, however it is the raw page address. If you are responsible for your page addressing you need to ensure the address makes sense to a human being and that it reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Exactly like the URL the Page Title is crucial and it is definitely an element that influences how well a page will rank. The Page Title appears in the tab of your browser. What you need to incorporate in your page title are words that you need your page to be known for but at the very same time you do not want to utilize the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a website are the same.
H1 Tag - Think Of It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear idea of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most neglected elements and yet it happens to be one of the most significant. This is what Google will serve up if it decides your content is worthy of showing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will choose for you what it'll show and this is generally not advisable.
Image File Names And Attributes
Search engines can't interpret what an image is about, they only know there is an image there. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with images. These fields give further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
There's a fine balance between having too many words and having too few. People are often put off by having to read a lot , however , they're going to leave your page if they can't find enough information. What's clear is that Google doesn't like pages that are text deficient. It is very important to organise the words in a way that keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In conclusion as a web site owner you should regard your site pages like you would products you are putting on display. If your products look unappealing you can not expect people to be interested in them. The same is true for the search engines.
If you'd like your site pages to be indexed you've got to make sure you give the search engines with what they're searching for from content. If you'd like your site pages to be respected by visitors you need to make sure they can see that you have put some effort into producing valuable content.
Make every single page of content worthy of your business.
The vast majority of your web site's pages are important as every page of your web site has an opportunity to be indexed by the search engines. This generally means Google in the United Kingdom, as it has about a 90% hold on search activity. In the States it's 61%. You can maximise the possibility of a page being indexed if you can show Google that you have put thought and attention into your page content. What this means is publishing a page that is providing plenty of unique and engaging content. If a page on your web site isn't indexed, you have not managed to impress Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they don't think its good enough to be viewed by their users.
Learn From Your Competitors
You can learn a great deal about what could be deficient with your website page by taking a look at your competitor's sites. The general standard of the pages that you visit will inform you about the standard you will want to attain and surpass, if your financial position and time permits.
Your Message
A succinct message delivered adequately is far better than a poor message delivered well! Taking a look at your competitor's sites will assist you in determining how well you will need to deliver your message. Ensure you are clear about what you will be saying and what you will be asking your visitors to do. Think carefully about what words, pictures and even video would compel a visitor buy from you instead of one of your competitors. When you are clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you're a services business you still have to treat every single page of your website as if you're going to place it on on show for prospective buyers to look at. If the product you place on show looks shabby no one will buy it. If the product doesn't give enough information it's the same.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the chances of your page being indexed are almost zero. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The following list contains all the on-page SEO elements that make up a web page. Some aren't seen by the human eye but they're checked by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that mean something. If it does it'll mean something to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the previous one, however it is the raw page address. If you are responsible for your page addressing you need to ensure the address makes sense to a human being and that it reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Exactly like the URL the Page Title is crucial and it is definitely an element that influences how well a page will rank. The Page Title appears in the tab of your browser. What you need to incorporate in your page title are words that you need your page to be known for but at the very same time you do not want to utilize the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a website are the same.
H1 Tag - Think Of It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear idea of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most neglected elements and yet it happens to be one of the most significant. This is what Google will serve up if it decides your content is worthy of showing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will choose for you what it'll show and this is generally not advisable.
Image File Names And Attributes
Search engines can't interpret what an image is about, they only know there is an image there. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with images. These fields give further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
There's a fine balance between having too many words and having too few. People are often put off by having to read a lot , however , they're going to leave your page if they can't find enough information. What's clear is that Google doesn't like pages that are text deficient. It is very important to organise the words in a way that keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In conclusion as a web site owner you should regard your site pages like you would products you are putting on display. If your products look unappealing you can not expect people to be interested in them. The same is true for the search engines.
If you'd like your site pages to be indexed you've got to make sure you give the search engines with what they're searching for from content. If you'd like your site pages to be respected by visitors you need to make sure they can see that you have put some effort into producing valuable content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for more than twenty years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
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