Google purchased YouTube in 2006 for $1.65 billion and has since been working on expanding the features of the popular video platform. The latest acquisition of YouTube is a video-making app called Directr.
Directr is a small Boston start-up. The company used to charge small businesses between $250 and $500 a year to create short video ads. The ads were typically shown on YouTube as featured content. Directr is now a part of the YouTube advertisement team and the service is available for free to small businesses in need of video content. The Directr app can be downloaded for free and can be used to create and upload videos. The goal of the app is to help small business owners take control of their video marketing campaign by providing them with a simple and efficient tool to create videos and upload them on YouTube.
YouTube will not charge small businesses to use the Directr app but small business owners will have to invest in video marketing to get their videos featured on YouTube. This is a cost efficient way of creating quality content and reaching out to potential customers. YouTube is not expecting to earn a lot from each video but purchasing Directr will help YouTube reach out to a wide audience of small business owners and generate revenues thanks to the size of their new audience.
If you own a small business and want to use video advertisements, you should try using the Directr app. You can download it for free and start creating videos right away. If you are happy with the result, look into investing in a video marketing campaign to have your content featured on YouTube. This could be a great way to drive traffic to your site, raise awareness for your brand and generate more sales.
There is talk that an android version will soon be following the current version, the powers that be will probably see how this version works, and will wait to get all the kinks out, if any develop.
The move for Google to snap up this app makes a lot of sense, as it gives small business a really great tool to use on the fly. If a shopkeeper wants to capture a scene in his store that stands out, there is nothing like the present. Here is the chance to create quality videos without having to worry about a big budget. If you haven't had the opportunity to take advantage of Directr, do so now and you'll be very impressed.
Directr is a small Boston start-up. The company used to charge small businesses between $250 and $500 a year to create short video ads. The ads were typically shown on YouTube as featured content. Directr is now a part of the YouTube advertisement team and the service is available for free to small businesses in need of video content. The Directr app can be downloaded for free and can be used to create and upload videos. The goal of the app is to help small business owners take control of their video marketing campaign by providing them with a simple and efficient tool to create videos and upload them on YouTube.
YouTube will not charge small businesses to use the Directr app but small business owners will have to invest in video marketing to get their videos featured on YouTube. This is a cost efficient way of creating quality content and reaching out to potential customers. YouTube is not expecting to earn a lot from each video but purchasing Directr will help YouTube reach out to a wide audience of small business owners and generate revenues thanks to the size of their new audience.
If you own a small business and want to use video advertisements, you should try using the Directr app. You can download it for free and start creating videos right away. If you are happy with the result, look into investing in a video marketing campaign to have your content featured on YouTube. This could be a great way to drive traffic to your site, raise awareness for your brand and generate more sales.
There is talk that an android version will soon be following the current version, the powers that be will probably see how this version works, and will wait to get all the kinks out, if any develop.
The move for Google to snap up this app makes a lot of sense, as it gives small business a really great tool to use on the fly. If a shopkeeper wants to capture a scene in his store that stands out, there is nothing like the present. Here is the chance to create quality videos without having to worry about a big budget. If you haven't had the opportunity to take advantage of Directr, do so now and you'll be very impressed.
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