Many companies do not take advantage of the great opportunity offered by presenting at trade shows. In fact, this is a chance to make a strong positive impression on a target audience of industry professionals. Getting the most from it requires some effort and inside knowledge. This guide to trade show exhibit designs has pointers to show you how.
Color is underestimated but it is a very powerful tool and can help you to make a splash at a trade event. Ideally, your company trademark and branding has a strong combination of colors which can be easily translated in your exhibit. If you find that your company colors do not work well in this environment, it may be time to think about a new design. After all, a trade show lets you get a very concentrated view of how your branding looks to customers. It should have a strong impact.
Using color effectively is important. Design schemes should be bold but also harmonize effectively and avoid being too busy or jarring. Look for striking branding that you admire to help you to get inspiration.
Keep typefaces simple and easy to read. Ensure that they are large enough to see the main headings from a distance. Furthermore, make language concise and clear. Avoid complicated jargon which can be off putting to those who do not have a background in your particular field. Remember that not everyone at the conference will be authoritative in your particular subject, so difficult language can cause a barrier. The main aim is to reach out to people beyond your company, so being open with language is very important.
Do not try to cram too much information into your display. There may be hundreds or even thousands of exhibitors there. Too much information can result in information overload. Rather, provide plenty of open space in your display which can help invite visitors to linger.
Try to plan a range of features in your exhibit to encourage interaction. This means engaging a variety of senses. For instance, you might have a great poster as well as some activities for visitors to take part in. Films and audio can also be effective. Ensure that the tools you employ are approved for use at the venue. Most trade shows have particular rules and guidelines which apply to exhibitor's displays.
You should also pay special attention to staffing on the day. It takes special skills to make the most of a trade show. Choose employees who are enthusiastic and dynamic but also approachable. They are the ambassadors for your firm, so select them carefully.
A final tip is very important but is too often neglected by those who exhibit at trade fairs and events. Carefully check over the rules and guidelines for the display before you start. As an exhibitor, you are a guest at the event so make sure that your presentation fits in well with the overall scheme. This can help to make a positive impression to fellow exhibitors and visitors alike.
Color is underestimated but it is a very powerful tool and can help you to make a splash at a trade event. Ideally, your company trademark and branding has a strong combination of colors which can be easily translated in your exhibit. If you find that your company colors do not work well in this environment, it may be time to think about a new design. After all, a trade show lets you get a very concentrated view of how your branding looks to customers. It should have a strong impact.
Using color effectively is important. Design schemes should be bold but also harmonize effectively and avoid being too busy or jarring. Look for striking branding that you admire to help you to get inspiration.
Keep typefaces simple and easy to read. Ensure that they are large enough to see the main headings from a distance. Furthermore, make language concise and clear. Avoid complicated jargon which can be off putting to those who do not have a background in your particular field. Remember that not everyone at the conference will be authoritative in your particular subject, so difficult language can cause a barrier. The main aim is to reach out to people beyond your company, so being open with language is very important.
Do not try to cram too much information into your display. There may be hundreds or even thousands of exhibitors there. Too much information can result in information overload. Rather, provide plenty of open space in your display which can help invite visitors to linger.
Try to plan a range of features in your exhibit to encourage interaction. This means engaging a variety of senses. For instance, you might have a great poster as well as some activities for visitors to take part in. Films and audio can also be effective. Ensure that the tools you employ are approved for use at the venue. Most trade shows have particular rules and guidelines which apply to exhibitor's displays.
You should also pay special attention to staffing on the day. It takes special skills to make the most of a trade show. Choose employees who are enthusiastic and dynamic but also approachable. They are the ambassadors for your firm, so select them carefully.
A final tip is very important but is too often neglected by those who exhibit at trade fairs and events. Carefully check over the rules and guidelines for the display before you start. As an exhibitor, you are a guest at the event so make sure that your presentation fits in well with the overall scheme. This can help to make a positive impression to fellow exhibitors and visitors alike.
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