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By Tanisha Berg


Signs are created with technology, and used in a variety of ways. Digital signage systems are located in many places these days to display all sorts of information like products and services in banks, marketing promotions in large department stores, schedules on university campuses, and flight schedules in airports. These systems can be used for virtually anything, given your imagination.

There are a number of ways to call these systems such as retail TV, narrowcasting, captive audience networks, electronic billboards, out-of-home television, etc. Regardless of the terminology, they all word to deliver information in the form of videos, graphics, audio, etc. Most these signs are in high-quality displays and are targeted at specific audiences at specific times. For example, a bank might show new services and products to its patrons using these digital signs as promotions. This would drive up sales and allow customers to observe something while they wait in lines. It's been proven that retailers have increased their revenues and product visibility using these systems.

A lot of retailers have invested a lot of their budget to marketing with these digital systems, allowing more customers to experience more interactive and enjoyable stays on the premises. Installing these systems allows for speedy communication, impactful advertising, rise in revenue, and marketing towards certain purchases. Many other industries have also started using these signs such as the government, healthcare industries, sports venues, entertainment facilities, and public transportation.

Digital sign systems can be composed of various parts in a number of different ways. You could essentially include multiple display monitors, more than one media player, and more than one content management server. You could arrange the components however you so please into one single device. The standard configuration, however, is to have a single display, a media player, and a server; all connected and working through one single network.

One content management server could be connected to many media players. Additionally, one media player could be connected to many displays. There are stand-alone signs as well that include all three components and don't use a network connection. Regardless, all these systems can run on various operating systems.

People can interact with these signs with their mobile phones as well, using both SMS messaging and Bluetooth technology. SMS messaging can be used to send information onto the displays. Bluetooth can be used for users to directly interact with whatever is on the monitors. Additionally, signs that are connected to a network can allow social and location-based media activity for people.

The convenience of digital signs make these systems much more desirable than paper signs. They can be controlled with remote controls, while paper must be manually changed. Because paper must always be replaced with more paper while digital signs don't require this waste, the digital systems are more environmentally friendly.

You should plan ahead on how your system will be handled. Make sure you know what content and messages you want to display on the monitor, and which audience you want to target. Do all this before you set up your signs, and make sure your file formats are uniform. Additionally, you should plan future content as well so you can easily implement them later.




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